Что такое буклеты и их виды

• 1 слайд

  What is a booklet?
  

• 2 слайд

  A booklet is a type of printed product. It is used for advertising, informational, and educational purposes. Let's see how many types of these products exist and by what criteria they are classified.
  

• 3 слайд

  In the manufacture of the booklet, only the bending of the sheets is used. That is, all pages are a single sheet, folded in various ways. Depending on the density of the paper , there are:
  
  product with big;
  a product with a fold.
  

• 4 слайд

  In the first case, equipment with a blunt knife and press shafts is used. They press down the paper, thus a smooth bending line is obtained. Usually, additional manual work is required to fold the booklet into strips. Creasing is used on paper and cardboard with a density of more than 170 g/m2.
  Folding of sheets occurs between two clamping shafts and immediately folds. This is an ideal option for paper with a density of 65 g/m2. Folding machines can be industrial and portable (office). They differ in production speed. There are products with one fold or running, with two, three, four bends.
  

• 5 слайд

  Varieties of booklets by type of application
  

• 6 слайд

  Information
  Often black and white, they contain certain information about the product, brand, company, event, etc. They are sometimes called avenues. Their task is to familiarize the audience.
  

• 7 слайд

  Educational
  
  They contain useful educational information, are distributed at courses, in educational institutions, and can be devoted to a variety of topics.
  

• 8 слайд

  Image
  
  Their task is to present a product or company. As a rule, these are full-color samples created using additional post-printing effects (gloss, matting, selective varnishing, congreve, embossing, etc.). They contain little information, mainly the main advantages of what is being presented.
  

• 9 слайд

  Postal
  
  
  
  They differ in the presence of a postage stamp. Such booklets can be immediately sent to the addressees. They usually contain information of a public nature (they may be advertising).
  

• 10 слайд

  Promotional
  They can be found in a variety of shops and supermarkets, banking institutions, exhibitions and thematic forums. They are usually bright, with full-color printing, on thin paper, therefore they are made by folding. They provide a minimum of information about the brand or company, and a maximum about discounts, special conditions or promotions.
  

• 11 слайд

  Invitation
  
  
  A booklet containing a personal or general invitation to a specific event. It is mainly made of designer paper or cardboard with minimal printing. It can be decorated with additional elements (ribbons, foil, etc.).
  

• 12 слайд

  By type of printing.
  Booklets can be printed both on a conventional laser printer and on a digital offset machine. It all depends on the circulation and quality requirements of the information provided. On a laser printer, the maximum resource without harm to consumables is 100-200 pieces, and in the "eurobucket" format, that is, when folded, the products have a size of 100 by 210 mm.
  
  Digital printing is suitable for a full-color product with a circulation from 1 to 500 pieces (maximum - 1000 pieces, but it will be more expensive compared to offset). Since the digital machine mainly has the A3+ format, this allows you to make more types of booklets than on a laser printer, the format of which is A4. Offset is applicable only when the number of booklets exceeds 1000 A4 copies.
  

• 13 слайд

  By the color and the paper used.
  
  A full-color booklet printed on both sides is called a leaflet. This is the most frequently ordered type of product. Besides him, there are monochrome products. More often they are printed on coated paper with a density of 150 g / m2, this can be said to be the golden mean in the choice of printing material.
  
  If creativity is required, not only design paper can be used, but also other types of post-printing processing, such as die-cutting. In this case, the booklet can be given completely different shapes, depending on the manufactured shape of the knife. For example, it can be with rounded corners, in the form of an arch, with carved edges, etc. Everything depends on the available layout, the customer's wishes and the technical capabilities of the equipment.
  

• 14 слайд

  By type of folding
  

• 15 слайд

  According to this criterion , there are many bending options:
  
  standard (vertical);
  delta-shaped;
  accordion, etc.
  Everything depends on the initial idea when creating the booklet, as well as the capabilities of the equipment. The average folding machine has up to 10 different folding modes. As for creasing, it is usually done on a crucible (die-cutting equipment), the degree of pressing is regulated in it (giving a certain bending depth).
  

• 16 слайд

  Booklets can be called the most common variant of printed products. They are much cheaper than catalogs, notebooks, magazines and other products that use additional stitching and leaf picking.