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GYMNASIUM №125 2012-2013 SCHOOL SCIENTIFIC CONFERENCE №15 (SCHOOL SCIENTIFIC and Practical Conference №15) Scientific work THE MASS MEDIA Performed by: Arsyakova D. А English teacher: Galimova A.D.
CONTENTS 1. Introduction 2. The main part 2.1. The Press 2.2. The Internet Media 3. Conclusion
Getting information is one of daily necessities of a human being. The main source of information for millions of people is mass media. Mass media includes newspapers and magazines, advertising and radio, and, of course, television. They influence the way people look at the world and make them change their views. Some people say, “News is not what happens – it is what you see or read in mass media”. In other words, mass media shapes public opinion.
So, we think, to be consistent in our use of English and, more importantly to be understood, we as a non-native speaker need to know which words have distinct meanings depending on whether they are used by. In our opinion, this is necessary not only for sake of communication, but also to avoid embarrassment. On the basis of all mentioned above, the object of study is the types of mass media and we want to explore and compare their inflluence Our goal(aim) is to research the differences and advantages of main types of mass media. To achieve this goal, we need to solve the following tasks: to learn the main characteristics of mass media, to explore the developments of mass media, to compare and find influences of mass media, to summarize all aspects of our researching.
Newspapers and magazines are the oldest of the mass media. The first English daily was "The Daily Courant" (1702-35). It was in 1771 that Parliament allowed journalists the right to report its proceedings. The "Times" was founded by John Walter in 1785, and "The Observer" was founded in 1791.
National newspapers have an average total circulation of over 13 million on weekdays and about 14 million on Sundays, although the total readership is considerably greater. There are 10 national morning daily papers and 10 national Sundays – five “qualities”, two “mid – market” and three “populars”. There are about 1,350 regional and local newspapers, and over 7,000 periodical publications.
Quality newspapers are divided in "Financial Times" contains a comprehensive coverage of industry, commerce and public affairs. "The Times" is the most famous newspaper. It represents the views of the establishment and is well-known for its correspondence column
"The Guardian" gives a wide coverage of news events and reports on social issues, the arts, education. "The Daily Telegraph" contains reports on national and international news, gives a full covering of sports and other topics.
Mass media is media that is intended for a large audience. It makes to take the form of broadcast media, as in the case of television, and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of internet in many regions of the world. Some people also refer to it as the “mainstream media” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news
The Internet has, and continues to, grow exponentially, becoming the new mass medium. Once the great equalizer, the Internet has become so large, expecting new customers to find your website on your own can be like asking them to search for a needle in a haystack.
The media play a central role in Britain’s daily life, informing and educating, questioning and challenging – and of course – entertaining. In recent years the availability of more radio frequencies, together with satellite, cable and microwave transmissions, has already made a greater number of local, national and international services possible.
Broadcasting in Britain has traditionally been based on the principle that it is a public service accountable to people. While retaining the essential public service element, it now also embraces the principles of competition and choice: the BBC (British Broadcasting Corporation), which broadcasts television and radio programmes. the ITC (Independent Television Commission), which licenses and regulates commercial television services, including cable and satellite services. the Radio Authority, which licenses and regulates commercial radio services, including cable and satellite.
The British Broadcasting Corporation (BBC) was established in 1936 by the government. It provides five radio stations. The BBC also runs thirty seven local radio stations, providing material of local importance. There are seventy independent local radio stations in Britain. They provide news, information, music, coverage of local events, sports commentaries and the like. External service of the BBC is a very important part of the BBC's work. The BBC World Service broadcasts in thirty five vernacular languages. The British have four main channels to choose, from: BBC-1 and BBC-2, ITV (Independent Television) and Channel Four. It is a well established fact that the high quality of British television is upheld by the BBC.
The three bodies work to broad requirements and objectives defined and endorsed by Parliament, but are otherwise independent in their daily conduct of business. Television viewing is by far Britain’s most popular leisure pastime: over 97 per cent of households have at least one TV set. British television productions are sold world – wide.
Practical We interviewed 50 students of aged 15-18 years from my school about their mass media preferences. Students were asked to state their favourite maass media for having information, news, entertainment and ect. Students could only answer one main way. Results TV media is becoming less popular with students but Internet media is becoming much more popular specially for youth generation. The number of students reading newspapers 13 students. The number of students listening to radio 9 students. The number of students watching TV 12 students. The number of students using Internet resourses 19 students. The number of students not using any types of mass media НЕТУ
In conclusion I’d like to say that in our society we are greatly dependant on the media as a source of information and entertainment. As our world becomes more commercial, we are constantly craving and seeking new ways to amuse and entertain ourselves. Corporations feed us with television shows, music, movies…etc to fill our society’s desires.
List of literature We the Media: Grassroots Journalism by the People, for the People by Dan Gillmor (Jan 31, 2006) Media Control, Second Edition: The Spectacular Achievements of Propaganda (Open Media Series) by Noam Chomsky (Sep 3, 2002) Our Word is Our Weapon: Selected Writings by Subcomandante Marcos, Juana Ponce De Leon, Ana Carrigan and Jose Saramago (May 7, 2002)
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