Control
work (advertising)
I.
Translate.
1. Главный
принцип рекламы – это максимум информации за ограниченное время и пространство.
2. Длительность
телевизионной или радиорекламы составляет от 10 до 60 секунд.
3. Чтобы
привлечь внимание потребителя вы должны предоставить довод в пользу
приобретения рекламируемого товара за ограниченное время.
4. Объявления
обычно содержат 2 части: рекламный текст и иллюстрации.
5. В печатной
рекламе мы часто используем текст, воздействуя на мыслительные процессы.
II.
Answer
the questions.
1. Why does
advertising often break the rules of grammar, image and society?
2. How do human
process the information?
3. What needs does
the ad with emotional presentation focus on?
4. What kinds of
illustration do you know?
III. Chose
the correct tense:
1. Computer
usually ... of 5 elements: hardware, software people, procedures, data.
a/ consist b/
is consisting c/ consists
2. Students ... information now from
the computer.
a/ process b/
are processing c/ have processed
3. We ... just
data into computer to get information as an output.
a/ input
b/ have input c/ inputted
4. The user ... useful
information yesterday.
a/ got
b/ getted c/ was getting
5. Soon the
electronic devices ... the people.
a/ direct
b/ will direct c/ will be directing
6. They .... at
the computer all day yesterday.
a/ are working
b/ were working c/ worked
7. Children ...
already when parents came in.
a/ played b/
had played c/ has played
8. The user ...
the information by morning tomorrow.
a/ will get
b/ will have got c/ will be getting
9. We ... hardware
all day tomorrow.
a/ will repair b/
will be repairing c/ are repairing
IV. Transform
direct speech into indirect:
1. Pete said: «Dad
comes at home after 4 p.m. ».2. Mom said: «The politics adopted a new law of
the environment yesterday. » 3. Betty asked: «Will people take measures to
protect our nature? » 4. He asked: «What are you doing now? » 5. Steve said:
«Dad has just repaired the radio. » 6. «I will be reading it all day tomorrow»,
he said. 7. «We were repairing it all day yesterday», told his wife. 8. «Make
the coffee a bit stronger », he begged. 9. Она говорит, что она больна. 10. Она
сказала, что она больна.
Control
work (advertising)
I.
Translate.
1. Рекламодатели
используют разные техники, чтобы привлечь внимание потребителя.
2. Существуют
разные виды рекламы: телевизионная, печатная реклама на радио.
3. Чтобы
заставить потребителя купить продукт или услугу, вы должны презентовать
рекламный продукт , воздействуя на чувства или интеллект.
4. Печатная
реклама учитывает социальные и экономические нужды покупателя.
5. Телевизионная
реклама ограничена по времени.
II.
Answer
the questions.
1. What can you tell
about time and place limits in advertising?
2. What parts does an
advertisement have?
3. What does the
advertiser take into account presenting the sales message?
4. Why is a
photograph an efficient advertising technique?
III. Chose
the correct tense:
1. Computer
usually ... people in decision making process.
a/ help b/
is helping c/ helps
2. Students ...
information now from the computer.
a/ output b/
are outputting c/ have output
3. We ... just
data into computer to get information as an output.
a/ inputted b/
have input c/ input
4. The user ...
useful information yesterday.
a/ get
b/ got c/ was getting
5. Soon the
electronic devices ... the people.
a/ direct
b/ will direct c/ will be directing
6. They .... at
the computer all day yesterday.
a/ are repairing
b/ were repairing c/ repaired
7. Children ...
already when parents came in.
a/ played b/
had played c/ has played
8. The user ...
the information by morning tomorrow.
a/ will get
b/ will have got c/ will be getting
9. We ... hardware
all day tomorrow.
a/ will repair b/
will be repairing c/ are repairing
IV. Transform
direct speech into indirect:
1.
Mom said: «Dad came at home after 4 p.m. yesterday» 2. Pete said : «The politics
adopt a new law of the environment tomorrow.»3. Betty asked: «Do people take
measures to protect our nature? »4. He asked: «What are you reading now?»5.
Alex said: «Mom has cooked a pipe today. » 6. «I was reading it all day
yesterday », he said. 7. «We will be repairing it all day tomorrow », told his
wife. 8. « Cook it
», he said.
9. Она говорит, что люди загрязняют природу каждый день.10. Она сказала, что
люди загрязняют природу каждый день.
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