Form
8, module 8
LISTENING
1. The ingredients of fast food.
2. His/her cooking habits.
3. His/her eating plan.
4. The dangers of fast food.
5. The advantages of homemade food.
6. The quality of school food.
READING (T/F/NS)
Nike
Take a look around. How many people are wearing Nike right now?
There is at least one, trust me. Nike is the number one manufacturer of
footwear and clothes, and it has become a world famous brand on the same level
as Coca Cola, McDonald’s, and Apple.
Nike was originally known as Blue Ribbon Shoes. It was founded
in 1964 by the runner Philip Knight and his coach Bill Bowerman. They
established the company to import cheap Japanese running shoes for sale in the
U.S. At the very beginning they had no room or shop, so Philip Knight sold the
shoes out of the back of his car. Meanwhile Bill Bowerman worked on
improvements to the footwear. He tore the shoes apart to see how he could make
them lighter and better.
In 1967 a third person joined Blue Ribbon Shoes. It was Jeff Johnson.
A runner himself, Johnson became the first full-time employee of Blue Ribbon
Shoes. His contribution to the company is so great that it's hard to estimate.
Johnson created the first product brochures, print adverts and marketing
materials, and even took the photographs for the company’s catalogues. He
established a mail-order system and opened the first company shop.
At about the same time the company became ready to take a big
move forward. They no longer wanted to be distributors, but wished to start
designing and manufacturing their own brand of athletic shoes. Here again
Johnson made an enormous contribution to the company. One night, he dreamed of
Nike, the Greek goddess of victory, and suggested the name to his bosses.
Yet, another thing was missing — a memorable logo. One was
created by a graphic design student Carolyn Davidson. She had become acquainted
with Philip Knight who asked her for her design ideas and Carolyn agreed to do
some freelance work for his company. Soon she presented a number of designs to
Philip Knight and the other company managers, and they finally selected the
mark which today is the Swoosh. That has been the Nike logo ever since then.
Amazingly, Carolyn asked just $35 for her work.
In 1988 Nike started an advertising campaign with its world
famous slogan “Just Do It”. The slogan was born during a Nike meeting with the
advertising agency. The slogan has become so closely associated with Nike that
as soon as most people hear or see those three words, they remember Nike, even if
the company name is not mentioned. Today, the words «Just Do It» and the Nike
“swoosh” brandmark are all that are needed to identify something as a Nike
product.
Isn't it amazing how a small symbol we call a logo can make a
company into a huge success.
1. Nike and Blue Ribbon Shoes are the names for
one and the same business.
2. The business was founded by Japanese
businessmen.
3. The business started with renting a large
shop.
4. P.Knight, B.Bowerman and J.Johnson were
responsible for different spheres of the business in the company.
5. Famous athletes were employed to advertise
the company’s shoes.
6. The company Nike was called after a character
from an ancient myth.
7. Nike’s logo was created by a famous advertising
company.
8. The Nike company paid a large amount of money
for creating the slogan ‘Just Do It’.
VOCABULARY
A. Fill in the words cycling team jogging condition
rink entrants game host
1.
I`ve never liked … sports
2.
Kate played his first … of tennis, when she was ten
3.
One of the biggest attractions in our town is the outdoor
ice-skating … which is located in a beautiful park setting.
4.
Some people go … in the mornings
5.
There were around 50,000 … and I came 100th, so I was
proud.
6.
The … team won the first World Cup
7.
You need a bike to go …
8.
Is your climbing equipment in good …
B. Translate
|
1 ответственный за
|
2 скалолазание
|
3 подтянутый
|
4 тренер
|
|
5 заняться чем-либо
|
6 снимать (одежду)
|
7 перчатка
|
8 бег трусцой
|
C. Go / do / play
Football karate
aerobics volleyball swimming golf sandboarding
gymnastics hockey
D. Fill in the words (how, whose, when, where, what )
1.
… is Jack? I can`t find him
2.
… was the result of the match?
3.
… are you? – I`m fine, thanks
4.
… was the World Cup created? - in 1930s
5.
… tickets are these? They are mine
E.
Compound Adjectives
|
Old
/well /open /hard / good / kind / grey
|
Working
mannered haired hearted fashioned minded looking
|
GRAMMAR
Conditionals
1.
If you … ( not/water) the plants, they die.
2.
If I were you, I … (stop) smoking
3.
If Sam sees Paul, he … (tell) you
4.
If I … a lot of money, I would buy my parents a really big house
5.
I the weather is fine, we … (go) for a walk
6.
If I … (know) Kevin was sad, I would have tried to help him
7.
If I had a dinosaur, it … (sleep) in my bed
8.
If Jenny … (pass) her exams, she will be happy
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