Laboratory work
Mass Media, Mass Culture
Task 1.
In your stock of topic-related materials, find a phrase or a sentence that
illustrates a typical usage of some of the following vocabulary items (your
chosen minimum – 25 items):
(nouns)
mass
comunication
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media
technology
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electronic
media
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outdoor
media
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broadcast
station
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editorial
office
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breaking news
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news anchor
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co-anchor
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talk-show host
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pilot episode
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()
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editor-in-chief
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leaflet
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printout
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Billboard
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slogan
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cover story
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Editorial
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coverage (of)
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target
audience
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prime time
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Entertainment
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censorship
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public
announcement
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public
relations
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public
speaking
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press
conference
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press release
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spokesman
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event
organization
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advertising
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advertisment /
ad
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(verbs)
(to) broadcast
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(to) air
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(to) cover (a
subject)
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(to) censor
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(to) entertain
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(adjectives)
surprising
→ surprised
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amusing
→ amused
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exciting
→ excited
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captivating
→ captivated
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terrifying
→ terrified
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confusing
→ confused
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puzzling
→ puzzled
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worrying
→ worried
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Task 2. Translate the following entries
into Russian:
Aerial
A radio antenna, especially one suspended
in or extending into the air.
Радио
антенна, особенно одна _____ по воздуху
Advertisement
Advertising is a form of
communication that typically attempts to persuade potential customers to
purchase or to consume more of a particular brand of product or service. Many advertisements
are designed to generate increased consumption of those products and services
through the creation and reinforcement of "brand image" and
"brand loyalty".
Реклама - это
форма общения, которая, как правило, пытается убедить потенциальных клиентов
купить или приобрести больше определенного бренда продукта или обслуживания.
Много рекламных объявлений разработаны, чтобы увеличить потребление тех
продуктов и услуг посредством создания и укрепления "имиджа бренда" и
"приверженности марке»
Blog
A blog (a contraction of the term
"Web log") is a Web site, usually maintained by an
individual with regular entries of commentary, descriptions of events, or other
material such as graphics or video. Entries are commonly displayed in
reverse-chronological order. "Blog" can also be used as a verb,
meaning to maintain or add content to a blog. Many blogs provide
commentary or news on a particular subject; others function as more personal
online diaries.
Блог –это
веб-сайт, с регулярными записями комментариями, описаниями событий или другим
материалом, такими как графика или видео, обычно ведется одним человеком..
Записи обычно показываются в обратном хронологическом порядке. "Блог"
может также использоваться в качестве глагола, означая поддерживать или
добавлять содержание к блогу.
Многие блоги
предоставляют собой комментарии или новости по конкретной теме; другие
функционируют как более личные онлайн-дневники
Blogosphere
Blogosphere is a collective
term encompassing all blogs and their interconnections. It is the perception
that blogs exist together as a connected community (or as a collection of
connected communities) or as a social network.
Блогосфера -
собирательный термин, охватывающий все блоги.
Блоги существуют
вместе как связанное сообщество (или как сеть связанных сообществ) или как
социальная сеть.
Broadcast
Broadcasting is the
distribution of audio and/or video signals which transmit programs to an
audience. The audience may be the general public or a relatively large
sub-audience, such as children or young adults.
Television and radio programs are
distributed through radio broadcasting or cable , often both
simultaneously
Телерадиовещание -
распределение аудио и/или видео сигналов, которые передают программы аудитории.
Аудитория может быть широкой публикой или относительно многочисленной
подаудиторией, такой как дети или молодые совершеннолетние.
Телевидение и
радиопередачи распределены посредством радио-телерадиовещания или кабеля, часто
оба одновременно.
Column
A column is a recurring piece or
article in a newspaper, magazine or other publication. Columns are written by columnists.
What differentiates a column from other
forms of journalism is that it meets each of the following criteria:
·
It
is a regular feature in a publication
·
It
is personality-driven by the author
·
It
explicitly contains an opinion or point of vie
Колонка - повторяющаяся часть или
статья в газете, журнале или другой публикации. Колонки написаны
обозревателями.
Что отличает, колонку от других
форм журналистики – так то, что она соответствует каждому из следующих
критериев:
• Это - характерная особенность в
публикации
• Ведется одним определенны
автором.
• Содержит мнение или какую-то
точку зрения.
Editorial
An editorial, leader (US),
or leading article (UK) is an article in a newspaper or magazine that
expresses the opinion of the editor, editorial board, or publisher.
The editorial board is a
group of editors, usually at a print publication, who dictate the tone
and direction that the publication's editorials will take. In much of the
English-speaking world, editorials are typically not written by the regular
reporters of the news organization, but are instead collectively authored by a
group of individuals
Передовая статья (США) или ______(Великобритания)
–это статья в газете или журнале, которая выражает мнение редактора,
редакционной коллегии или издателя.
Редакционная коллегия - группа
редакторов,которая задает тон и направление, которое возьмут передовые статьи
публикации. В большой части англоговорящего мира передовые статьи, как правило,
не пишутся регулярными репортерами службы новостей, но вместо этого коллективно
созданы группой людей
High-tech politics
The current American political system in which
the behavior of citizens and policy makers, as well as the political agenda
itself, is increasingly shaped by technology.
Текущая
американская политическая система, в которой поведение граждан и влиятельных
политиков, а также самой политической повестки дня, все более и более
формируется технологией.
Investigative journalism
The use of detective-like reporting
methods to unearth scandals.
Следственная журналистика
Использование подобных детективу
методов сообщения, чтобы раскопать скандалы.
Journalism
Journalism is the craft of
conveying news, descriptive material and comment via a widening spectrum of
media. These include newspapers, magazines, radio and television, the Internet
and, more recently, the cellphone. Journalists—be they writers, editors or
photographers; broadcast presenters or producers—serve as the chief purveyors
of information and opinion in contemporary mass society. "News is what the
consensus of journalists determines it to be."
Журналистика – это
способность передачи новостей, описательного материала и комментариев через обширный
спектр СМИ,который включает в себя : газеты, журналы, радио и телевидение,
Интернет и, позже, сотовый телефон. Журналисты — будь они писатели, редакторы
или фотографы; служат главными поставщиками информации и мнения в современном
массовом обществе.
Journalist
A journalist (also called a newspaperman)
is a person who practices journalism, the gathering and dissemination of
information about current events, trends, issues, and people while striving for
non-bias viewpoint.
Журналист – это
человек , который занимается сбором и распространением информации о текущих
событиях, тенденциях, проблемах и людях, отстаивая свою точку зрения.
Reporters are one type of
journalist. They create reports as a profession for broadcast or publication in
mass media such as newspapers, television, radio, magazines, documentary film,
and the Internet. Reporters find sources for their work, their reports
can be either spoken or written, and they are often expected to report in the
most objective and unbiased way to serve the public good. A columnist is
a journalist who writes pieces that appear regularly in newspapers or
magazines.
Репортеры – вид
журналиста. Они пишут отчеты для передачи или публикации в средствах массовой
информации, таких как газеты, телевидение, радио, журналы, документальный фильм
и Интернет. Репортеры находят источники для своей работы. Именно они самым
объективным и беспристрастным способом служат общественному благу. Обозреватель
- журналист, который пишет колонки, которые регулярно появляются в газетах или
журналах.
Magazine
Magazines, periodicals,
glossies or serials are publications, generally published on a
regular schedule, containing a variety of articles, generally financed by
advertising, by a purchase price, by pre-paid magazine subscriptions, or all
three.They are published published weekly, biweekly, monthly ...
Журналы,
периодические модные иллюстрированные журналы – это публикации, обычно издаваемые
по регулярному графику, содержа множество статей, обычно финансируемых, давая
объявление, покупной ценой, заранее оплаченными подписками журнала или всеми
тремя. Они изданы изданные еженедельно, каждые две недели, ежемесячно...
Mass media
Mass Media includes all the
"tools" we have for communicating with large numbers of people…
television, radio, film, on-line services, magazines and newspapers. All carry
messages that reach masses of people in contrast to letters, telephone calls
and one-to-one conversations known as interpersonal media.
Media bias
Media bias is a term used to
describe a real or perceived bias of journalists and news producers within the
mass media, in the selection of which events will be reported and how they are
covered. The term "media bias" usually refers to a pervasive or
widespread bias contravening the standards of journalism, rather than the
perspective of an individual journalist or article.The direction and degree of
media bias in various countries is widely disputed, although its causes are
both practical and theoretical.
Media events
An event that is staged primarily for the
purpose of simply being covered.
News
News is any new information or
information on current events which is presented by print, broadcast, Internet,
or word of mouth to a third party or mass audience. News, the reporting of
current information on television and radio, and in newspapers and magazines.
Newspaper
A newspaper is a written
publication containing news, information and advertising, usually printed on
low-cost paper called newsprint. General-interest newspapers often
feature articles on political events, crime, business,
art/entertainment, society and sports. Most traditional papers also feature an editorial
page containing columns which express the personal opinions of writers.
Supplementary sections may contain advertising, comics, coupons, and other
printed media. Newspapers are most often published on a daily or weekly
basis, and they usually focus on one particular geographic area where most of
their readers live. Despite recent setbacks in circulation and profits,
newspapers are still the most iconic outlet for news and other types of written
journalism.
Press conferences
Meetings with reporters.
Press - "the press" The media that
includes television, radio, newspapers, magazines, wire services, and on-line
services, among others.
Print media That portion of
the mass media which include newspapers and magazines.
Propaganda
Propaganda is the
dissemination of information aimed at influencing the opinions or behaviors of
large numbers of people. As opposed to impartially providing information,
propaganda in its most basic sense presents information in order to influence
its audience. Propaganda often presents facts selectively (thus lying by
omission) to encourage a particular synthesis, or gives loaded messages in
order to produce an emotional rather than rational response to the information
presented. The desired result is a change of the cognitive narrative of the
subject in the target audience to further a political agenda.
Trial balloons Information leaked
for the purpose of determining what the political reaction will be.
Talking heads A shot of a
person's face talking directly to the camera.
linkage institutions The channels or
access points through which issues and people's policy preferences get on the
government's policy agenda.
Television
Television (TV) is a
widely used telecommunication medium for transmitting and receiving moving
images, either monochromatic ("black and white") or color, usually
accompanied by sound. "Television" may also refer specifically to a television
set, television programming or television transmission. The
word is derived from mixed Latin and Greek roots, meaning "far
sight": Greek tele (τῆλε), far, and Latin visio, sight
(from video, vis- to see, or to view in the first person).
Tabloids
A tabloid is a newspaper of small
format giving the news in condensed form, usually with illustrated, often
sensational material
Yellow journalism
The term used to describe sensational news
reporting.
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