1 British Mass Media
Mass Media
play an important role in our everyday life. In fact it’s an essential part of
the modern society. Millions copies of newspapers are printed in the world
every day. All the most important questions of social, economic, scientific and
cultural life, moral and ecological problems are traditionally published in
press and discussed on TV and radio.Press, radio and TV keep people informed on
the latest and most essential events. The Mass Media is doing much to raise an
interest in every aspect of the world’s life. So we can imagine life without
it.
Nowadays the mass media have
become daily and essential necessity with contemporary men. The mass media
report about various aspects of life, they form and affect public opinion. The
mass media comprise newspapers, radio, TV and the Internet. In this or that
form the mass media come into every home.
At present we cannot imagine our
life without the Internet. The Internet is necessary for each person. All
people use the Internet on different purposes: for dialogue, for searching the
information, for work, for studying, for fun and entertainment. The Internet
has many pluses. You can use the Internet at home for personal or at work for
professional usage. Whatever you are looking for, you will find it. You can
discuss problems on different forums. You can chat with people on the other end
of the planet. Such communities help people who can not go out to find friends
in the real life for example, because they are disabled, or too shy to open
themselves in reality. Meanwhile the Internet has minuses. Many people become
addicted to it and spend days and nights there which is very harmful for health
and character because such people lose real life perception and become internet
addicts. So, despite all the obvious advantages, one mustn’t sink in the net
and one should remember about real life.
TV is one of the best
inventions. Thanks to TV we get a great amount of information. It gives
wonderful possibilities for education. We become better informed by watching
documentaries, science programmes. It gives full coverage or the latest events,
comment on the most important developments, political and domestic affairs. TV
is a convenient source of entertainment too. Everybody has his or her favourite
entertainment programme: drama, classical or pop music concert, quiz show,
sport matches, soap operas which attract millions of TV viewers.As for me I
prefer....
А) A modern man can’t image his life without mass
media. It keeps people informed on all main topics of
our life. The British people
buy more newspapers per heard than people in most other countries. Newspapers in the UK are of two main types: quality papers or
broadsheets and tabloids than are half the size of broadsheets. But the size is not the only thing that makes them different.The quality
papers produce serious quality journalism, while the tabloids called «popular
papers» have more sensational reporting style. In Great Britain there is no official control over the newspapers. The government does not exercise any official control over the newspaper
industry and most of the English newspapers are very proud of their
peculiarities, their individual styles. And although every newspaper has a definite profile, they can be classified
into two main groups: quality and popular newspapers
The
British are great newspaper readers. Newspapers are popular not only with
educated middle-class but also with working-class people. They are divided into
two classes. Quality press is called "heavies" or
"broadsheets". These newspapers are more serious. They deal with home
and overseas news and cover cultural and sport events, financial reports,
travel news, book and film reviews. Their language is formal bookish, standard
or literary colloquial.
The Daily Telegraph The Daily Telegraph is a
daily morning broadsheet. It's a conservative-leaning newspaper, distributed
throughout the United Kingdom and internationally. The newspaper was founded by
Arthur B. Sleigh in June 1855 as the Daily Telegraph and Courier. Since 2004 it is owned by David and
Frederick Barclay.According to a MORI survey conducted in 2005, 64% of Telegraph readers
intended to support the Conservative Party in the coming elections. It is the
sister paper of The Sunday Telegraph.
The Guardian The Guardian, until 1959 known as The Manchester
Guardian, was founded 1821. It has grown from a 19th-century local paper to a national
paper associated with sister papers The Observer (British Sunday paper) and The
Guardian Weekly, as well as a web presence.Founded in 1821 by John Edward Taylor in
Manchester, The Manchester Guardian replace the radical Manchester Observer The
paper is identified with centre-left liberalism and its readership is generally
on the mainstream left of British political opinion. The paper also influences
design and publishing field, sponsoring many awards in these areas.
The
Guardian has changed format and design over the years, and has become an
international media organisation with connections to other national papers with
similar aims. The Guardian Weekly, which circulates worldwide, contains articles from The
Guardian and its sister Sunday paper The Observer
The Independent The Independent is a
British national morning newspaper, published in London by Independent Print
Limited, and owned by Alexander Lebedev since 2010. It was founded in 1986 and nicknamed the Indy. It
is one of the youngest UK national daily newspapers. The daily edition was
named National Newspaper of the Year at the 2004 British Press Awards.Being
originally a broadsheet newspaper, it has been published in a tabloid or
"compact" format since 2003. The Independent is regarded to be on the left
politically, but tends to take a classical liberal, pro-market attitude on
economic issues. It does not associate itself with any political party. The
paper originally describes itself as "free from party political bias, free
from proprietorial influence" - a banner carries it on the front page of its daily
edition.
Tabloid papers The popular press that is
smaller in size is known as tabloids. Being half-sheet in format it is also
called "the gutter press". It offers some sensational and scandal
news with big headlines and large photos. Tabloids like to comment on juicy
bits of events including those of the royal family. The language of this press
is more colloquial and often boarders with slang.
Sunday Mirror The Sunday Mirror is the
Sunday sister paper of the Daily Mirror. It began to be published in 1915 as the Sunday Pictorial
and was renamed the Sunday Mirror in 1963. In 1952, the Sunday Pictorial ran a
three part series entitled "Evil Men" promising an "end to the
conspiracy of silence" about homosexuality in Britain. In April 1963, The
Sunday Mirror published a two-page guide called "How to Spot a Homo"
which listed "shifty glances", "dropped eyes" and "a
fondness for the theatre" as signs of being gay.
B) British
TV and Radio are part of the British Broadcasting Corporation or BBC. Radio is
practically in every home, nearly two-thirds of British listen to the radio
every day. Radio stations transmit contemporary music (“Radio 1”), a program of
arts and culture (“Radio 3”), news and sport programs (“Five Live”).
British TV
broadcasts on two channels BBC 1 and BBC 2. Currently BBC has six digital
channels, including BBC News 24 and BBC Parliament, which highlights the work
of the British Parliament, especially of the House of Commons, and a number of
commercial TV stations. Television in Britain is under strict state control,
there is legislative protection program quality, standards of “taste and
decency”. TV channels must have balance between entertainment, information and
cultural programs. Also there is no commercial advertising on TV.The most popular channels
arc British Broadcasting Corporation 1 (BBC 1), BBC 2, TTV (Independent Television) and Channel 4.
BBC 1 BBC One is the flagship
television channel of the British Broadcasting Corporation (BBC) in the United
Kingdom. It was launched on 2 November 1936 as the BBC Television Service. It was later
renamed BBC TV until the launch of sister channel BBC 2 in 1964. Then it was known as BBC 1. It shows uninterrupted
programming with no commercial advertising at any time. It is currently the
most watched television channel in the United Kingdom, ahead of its traditional
opponent, ITV.
The
channel controller for BBC One is Danny Cohen, a former controller of BBC
Three.
After
the Second World War BBC1 transmitted a monochrome picture of 4:3 (four by three) aspect
ratio. In 1969
it switched
over to colour. Wide-screen digital transmissions started in 1998. Between 2007 and 2012 the channel completely
switched over to digital technology.
ВВС 2 ВВС Two is the second
television channel operated by the British Broadcasting Corporation (BBC) in
the United Kingdom. It covers a wide range of subject matter, but tends towards
more intellectual programmes than the more mainstream and popular BBC One.
Originally
styled BBC2, it was the third British television station to be launched on 20 April 1964 in London. It's Europe's
first television channel to broadcast regularly in colour from 1 July 1967. It was thought to be a
place for less mainstream programming. While this tendency has continued to
date, most special-interest programmes are broadcast on BBC Two.
ITV ITV is the major
commercial public service TV network in the United Kingdom. It was launched in 1955 under the maintenance of
the Independent Television Authority (ITA). It is also the oldest commercial
network in the UK. Since the passing of the Broadcasting Act 1990, its legal name has been
Channel 3,
the number 3 having no real meaning,
except just difference from BBC One, BBC Two and Channel 4.
ITV
is to be distinguished from ITV pic, which holds the Channel 3 broadcasting licences in
England, Wales, southern Scotland, the Isle of Man and the Channel Islands.
Similarly ITV1 is the brand used by ITV pic for the Channel 3 service in these areas.
Channel 4 Channel 4 is a British
public-service television broadcaster which began transmission on 2 November 1982. It is publicly-owned,
although it is largely commercially self-funded. The station is now owned and
operated by Channel Four Television Corporation.
The
channel was established to provide a fourth television service to the United
Kingdom in addition to the television licence-funded BBC's two services and the
single commercial broadcasting network, ITV.
Satellite
Television Many
British have now satellite TV. One of the biggest visual changes in British
cities in the last years has been the appearance of satellite dishes on houses
and flats, especially in working-class areas. Both satellite and cable TV offer
lots of channels - Sky
Movies, Sky Sports, Cartoon Network, Discovery, UK Style and many others. They
make their money through advertising, but their contribution to the quality of
TV is questionable: they make news and sport programs and recycle material made
by others.
Satellite
television is television programming delivered by the means of communications
satellite and received by an outdoor antenna, usually a parabolic mirror
generally referred to so-called "satellite dish". Satellite TV tuners
are also available as a card or a USB stick to be attached to a personal
computer. In many areas of the world satellite television provides a wide range
of channels and services. Direct-broadcast satellite television comes to the
general public in digital. Analogue satellite television is being replaced by
digital satellite television and the latter is becoming available in a better
quality known as high-definition television.
Radio In 1936 the government established
BBC to provide a public service in radio. At one time this corporation had a
monopoly on radio, whereas today it has to compete with lots of commercial
stations, both local and national. In spite of this fact, 5 BBC radio stations provide
(1)
non-stop pop
music, (2)
light
entertainment, (3) minority
interests, e.g. classical music, academic material, (4) news, comment and
discussion programs, (5) sport and education. The BBC additionally runs 37 local radio stations,
providing material of local interest.
The
BBC has ten national radio stations, six stations serving the BBC Regions and
numerous others covering the Local regions in England. Five of the national
stations are major stations and are available on FM, DAB and online. In addition
to the main five stations, the BBC also runs five additional stations that
broadcast on DAB and online only. BBC Radio lXtra is a sister to Radio 1, and broadcasts new black
music and urban tracks. BBC Radio 5 Live Sports Extra is a sister to 5 Live and offers extra
sport analysis, including broadcasting sports that previously were not covered.
BBC Radio 6
Music offers
alternative music genres and is notable as a platform for new artists.
As
well as the national stations, the BBC also provides regional stations. In
Scotland, these arc BBC Radio Scotland and BBC Radio nan Gaidheal, the latter
providing programmes in Scots Gaelic; in Wales these are BBC Radio Wales and
BBC Radio Cymru, the latter providing programming in Welsh. As a part of BBC
Local Radio, the BBC also serves the Channel Islands. The BBC World Service
provides news, current affairs and information for a worldwide audience in 28 languages, including
English. It is available in over 150 capital cities around the world.
2.
London London is the capital city of the UK.
It’s situated upon both banks of the River Thames. It has more than 20
centuries old history. It’s one of the largest cities in the world and the
largest city in Europe. Its population is about 7 million.London is a political,
economic and commercial centre of Great Britain. Traditionally it’s divided
into several parts: the City, Westminster, the West End and the East End.The
City is the oldest part of London, its financial and business centre. Numerous
banks, offices and firms are concentrated here, including the Bank of England.
You can visit some interesting places near the City. One of them is the Tower
of London. The Tower is one of the most ancient buildings of London. It was
founded in the 11th century by William the Conqueror. For many
centuries the Tower has been a fortress, a palace, a prison and royal treasury.
It is now a museum of arms and armour. The grey stones of the Tower could tell
terrible stories of violence and injustice. One of the greatest English
churches, St. Paul’s Cathedral, is not far from the Tower of London. There is a
huge dome with a golden ball and cross on the top. The interior of the
Cathedral is very beautiful. It’s full of monuments. There is a Whispering
Gallery, which runs round the dome. It’s called so, because if someone whispers
close to the wall on the side, a person with his ear close to the wall on the
other side can hear what is said.
The West End
is the richest and most beautiful part of London. It’s a symbol of wealth and
luxury. The best hotels, restaurants, shops, clubs, parks and houses are
situated there. There are about 40 theatres, several concert halls, many
museums including the British Museum and the best art galleries. The West End
can be called the centre of London. Here are the historical palaces as well as
the famous parks such as Hyde Park, Kensington Gardens and St .James’s Park. In
the West End is Buckingham Palace, which is the Queen’s residence, and the
Palace of Westminster, which is the seat of Parliament. The best-known streets
here are Whitehall Street, the London residence of Prime Minister and the place
where the Cabinet meets, Fleet Street where most newspapers have their offices
and some others. One of the busiest streets in the West End is Oxford Street.
The House of Parliament and the Clock Tower “Big Ben” are also situated in the
West End.
Westminster
Abbey is a fine Gothic building, which stands opposite the Houses of
Parliament. It is the work of many hands and different ages. The oldest part of
the building dates from the eighth century. Since the far-off time of William
the Conqueror Westminster Abbey has been the crowning place of the kings and
queens of England. There are tombs and memorials of almost all English
monarchs, many statesmen, famous scientists, writers and musicians.
The East End
is an industrial district of London. There are many factories and the Port of
London is there. The region densely populated by working class families. Here
today are kilometres and kilometres of docks and the great industrial areas
that depend upon shipping. It’s very important to the country’s commerce.
London
dominates the life of Britain. It’s the chief port of the country and the most
important commercial, manufacturing and cultural centre.
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