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Научная работа по английскому языку на тему "The MASS MEDIA "

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Department Formation of Administrations of Taraz secondary school 50 named after U. Joldasbekov





Scientific work



The theme The Mass Media

Written by Balabek Aigerim

Leader teacher of English Amzekulova ZH

Section Linguistic

















Taraz 2015-2016

CONTENTS

  1. Resume

  2. Annotation

  3. The aim of the scientific work

  4. Introduction

  5. The main part

5.1. The Mass Media in our life

5.2. The profit of the Mass Media

  1. Conclusion

  2. Literature























RESUME



Name Aigerim

Surname Balabek

Born 4.10.2002

Age 13

Grade the 7 th form “A”

Hobby Reading books

Address Alatau 40



RESUME for teacher of English

Name Zhanar

Surname Amzekulova

Patronymic Meirhanovna

Born 16.09.84

Hobby Reading

Address Nietkalieva 7















АННОТАЦИЯ

Ғылыми Жоба Ағылшын тілінде "Mass Media" тақырыбында жазылған. Жұмыс үш бөлімнен тұрады Әр бөлімде " ТВ", "радио", "газеттер мен журналдар", "Интернет" сияқты тақырыптарға жеке тоқталған. Тақырыпта адам өміріне пайдасы мен зияны толық материал көрсетілген.



АННОТАЦИЯ

Научная работа по английскому языку "Mass Media" является дополнительным материалом по данной теме. Работа рассчитана на несколько уроков , разделена на такие разделы как "ТВ", "Радио", "Газеты и журналы", "Интернет". По каждой теме дается исторический материал . Разноуровневые упражнения делают уроки более интересными.



ANNOTATION

The presentation of English of "Mass Media" is additional material on this subject. Work is calculated on several parts, divided into such sections as "TV", "Radio", "Newspapers and magazines", "Internet". After each section tests are attached. On each subject historical material is given.















The aim and obligation

Development of language competence of pupils through generalization of knowledge of the subject "Mass-media";

1.To form methods of cerebration, to learn to think logically.

2.To induce pupils to use of already familiar information in Russian, in English.

3.To practice pupils in audition and oral speech.

4.To form system idea of pupils of mass media.





































  1. The Mass Media

I think it is impossible to imagine our life without radio and TV. Radio and TV are widely used in today’s world. It is the quickest means of spreading news and the information. Radio plays an important role in reflecting the life of society and building opinions. It performs the service of information well enough but on TV everything is much more real. Radio and TV keep us informed about current events, extend the education, provide the cultural recreation, allow us to follow the latest developments in science and politics and offer an endless number of programmers which are both instructive and entertaining. So they give us a lot of useful information and are exciting.

When I come home from school I turn on the radio, leave it on and go about my household duties. So I am actually doing two things at one and the same time. The best radio station for me is Europa Plus and Radio Maximum. I watch TV at the evening when all the lessons I have done. I prefer to see news programs such as: ”Vesty” and ” The Time”. Sometimes we can watch rather interesting films at TV. There are different kinds of films, for instance: a nature film, a war film, a crime film, a travelogue, an adventure film, a musical film and comic film. As for me I prefer to see comic and crime films.

My favorite channel is the “6th channel”. There are many interesting programs for me like “The wold of computer”, “Farcop”, “News” “Show-Business” and others. I like this program because there are not so many advertisement. Also every weekend there are three films which are popular all over the world. So the “6th Channel” program is my favorite one because it satisfy my different interests in the best way. As for me my favourit radio station is “Europa plus”. It broadcasts many programs , for instance: “Press-Digest”, “Prezent”, “Garage”, “News” and others. Also there are a lot of programs where everyone can win something. It satisfies my interests in the best way. Sometimes when I came home from school I turn on the radio and leave it on and go about my household duties. So the best radio for me is “Europa Plus” and I like to listen to it.

That’s why I think that we can’t live without TV and radio nowadays.

5. The Mass Media in our life

The press, the radio and TV play an important role in the life of society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media shapes public opinion. 
Millions of people in their spare-time read newspapers. It is impossible to imagine our life without newspapers. Millions of copies of them appear every day. Many people subscribe to two or more newspapers, others buy newspapers on the news-stands. There are national daily newspapers such as "The News" and "The Economic newspaper". There are also national weekly newspapers such as "The arguments and the facts". Most national newspapers express a political opinion and people choose them according to their political beliefs. Most newspapers contain news, detailed articles on home and international affairs, reviews of book are and TV-shows. Mane of them cover sport events. There are local newspapers in every city and town of Russia. The most popular local newspapers in Moscow are "The Moscow Komsomolets" and "Evening Moscow", in Kazan - "Evening Kazan. It is a local paper, because it is circulated only in our city. It is a daily paper because it is issued for times a week. The circulation of this paper is more than 80 thousand copies. This paper is delivered to our house. I am fond of reading it because it gives a full coverage of the events at home and abroad. One can also find newspapers for teenagers and children, for sports fans and people of different professions. In Britain there are great differences between the various daily newspapers - in the type of news they report and the way they report it. On the one hand there are "quality" newspapers: "The Times", "The Guardian ", "The Daily Telegraph". These concern themselves, as far as possible, with factual reports of major national and international events, with the world of politics and business, and with the arts and sport. On the other hand there are the popular and tabloids, so-called because of their smaller size. The tabloids - the most widely read of which are "The Daily Mail", "The Daily Express" and "The Sun" - concentrate on more emotive reporting of stories often featuring violence, the Royal Family, film and pop stars and sport. The tabloid press is much more popular than the quality press. In addition to the national daily newspapers there are some national papers which are published on Sundays. Most of the Sundays contain more reading matter than daily papers. Besides, nearly every area in Britain has one or more local newspapers. The British are one of the biggest newspaper-reading nations in the world.

5.1. The Mass Media in our life

Millions of people watch TV. In our technological age TV has become a part of daily life. It broadens our horizons and enriches our mind because there are different programs on the arts, history, archeology, technical inventions. The strength of our television lies in its high quality, in its willingness to experiment and its ability to please most tastes. But a peculiar feature of modern TV is a soap-opera. It is s sentimental serial drama dealing with domestic problems. Most people find soap-operas boring. There is a lot of advertising on TV. The same advertisements are repeated dozens of times every day which bores the viewers.

In my opinion some new American films pull the rest of the people down to their own intellectual level. But it hardly fair to say that our media do not try to raise the cultural level of the people or to develop their artistic taste. Many of the TV programs are excellent, they are made in a good taste and with a great professional skill.

The radio is turned on most of the time. It doesn't interfere with your activities. You can listen to the radio while doing some work about the house, reading a book or driving a car. On the radio one hear the music, plays, news and various commentaries and discussions. Radio and TV bring into millions of homes not only entertainment and news but also cultural and educational programs. For instants you can take a TV course in history, political, economy, management and many other subjects, learn a foreign language by radio. My favorite is "Current affairs". This program deals with political and social problems of modern society. Its aim is to give an analysis of the problems and to show different view points.

5.2. The profit of the Mass Media

Nowadays TV has become a great part of our live. Many people all over the world come home after work or school and first they do is turning their TV sets on. Is it bad or good? Lets discuss some advantages and disadvantages of TV.

On the one hand television is doing a lot of harm. We begin to forget how to occupy our spare time. All our free time is given to TV. That’s why the time id largely wasted. Many people no longer read books, however it is the key to all higher study. And of course television may lead to poor health through rushed meals, lack of sleep, lack of exercise.

But on the other hand, we mustn’t forget what a great amount of information we get! I think we must watch TV to be a well informed. It gives wonderful possibilities for education and opportunities to see the best actors and performances, to hear the latest news, to listen to political discussions and different concerts. Besides there is a considerable variety of programs. Television helps us to relax after a hard days work.

So we should watch TV but moderately because in spite of its advantages never the less it can do us a lot of harm

Computer

When Charles Babbage, a professor of Mathematics at Cambridge University, invented the first calculating machine in 1812, he couldn’t imagine the situation we find ourselves in today. Nearly everything we do in the world is helped, or even controlled by computers, the complicated descendants of his simple machine. Computers are used more and more often in the world today, for the simple reason that they are far more efficient than human beings. They have much better memories and they can store much information. No man alive can do 500000 sums in one second, but a computer can. In fact, computers can do many of the things we do, but faster and better. They can predict weather, and ever play chess, write poetry or compose music.

The use of computers
Just as television has extended human sight across the barriers of time and distance, so the computers extend the power of the human mind across the existing barriers.

Computers in medicine
Computers are one of great importance in modern hospital. The chief use of computers is the storing and sorting the medical knowledge, which has been enquired in the last 50 years. No doctor can possible keep up with all discoveries. The only solution of the problem is store medical knowledge in a computer. Today there are medical computer centers were all existing knowledge of symptoms of various diseases and of their treatment is stored. Doctors feed data on symptoms in the computer and get the necessary information on correct diagnostics and treatment.

Computers that can be learn
Ordinary computer can remember only the data stored in the hard disk. Now scientists have designed machines that are capable of learning from experience and remembering what they have learned. Such a machine is capable of recognizing objects without human help or control. Of course, they made many mistakes.

There is another similar machine, which can look at letter alphabet simple words, and they “say” thought a loudes speaker what it has seen. The machine has as certain learning power.

Computers at the school
Information science with the ideas and message of processing and storing information is of great importance today. That’s why computer technology must be told in secondary school. The new subject “basic information science” and “computing machine” was introduced for the siner forms at schools. The pupils teach computers to anlestigate school problems. Contact with the machine increases the interest in learning, makes them more serious about studying new subject. School computers are used for not only studying information science, but also examinations purposes. Young people who finish the school must be trained to operate computers.


The media play a central role in Britain’s daily life, informing and educating, questioning and challenging – and of course – entertaining. In recent years the availability of more radio frequencies, together with satellite, cable and microwave transmissions, has already made a greater number of local, national and international services possible. The transition from analogue to digital transmission technology is now expanding this capacity enormously. The Internet is providing, increasingly, an additional medium for information, entertainment and communication.


Television and Radio


Broadcasting in Britain has traditionally been based on the principle that it is a public service accountable to people. While retaining the essential public service element, it now also embraces the principles of competition and choice:

  • the BBC (British Broadcasting Corporation), which broadcasts television and radio programmes;

  • the ITC (Independent Television Commission), which licenses and regulates commercial television services, including cable and satellite services.

  • the Radio Authority, which licenses and regulates commercial radio services, including cable and satellite.

The three bodies work to broad requirements and objectives defined and endorsed by Parliament, but are otherwise independent in their daily conduct of business.


Television viewing is by far Britain’s most popular leisure pastime: over 97 per cent of households have at least one TV set. British television productions are sold world – wide.



  1. CONCLUSION


The BBC provides two complementary national terrestrial television networks: BBC 1 and BBC 2, which transmit 24 hours a day. It also provides a range of digital channels, including BBC News 24 and BBC Choice. BBC Network Radio serves an audience of 29 each week, transmitting 24 hours a day on its five national networks. BBC has 39 local radio stations serving England and the Channel Islands, and regional and community radio services in Scotland, Wales and Northern Ireland. BBC World Service broadcasts by radio in English and 42 other languages world – wide. It has a global weekly audience of at least 140 million listeners. BBC Worldwide Television is responsible for the BBC’s commercial television activity. It is one of Europe’s largest exporters of television programmes. It also runs an advertiser – funded, 24 – hour international news and information channel; and an entertainment and drama channel broadcast to subscribers in continental Europe and Africa.


The BBC’s domestic services are financed predominantly from the sale of annual television licences; there are no paid advertisements. BBC World Service radio is funded by a government grant, while BBC Worldwide Television is self – financing.


Independent Television

The ITC licenses and regulates three commercial television services – Channel 3 and Channel 4 (in Wales the corresponding service is S4C), which complement each other, and Channel 5 – all financed by advertising and sponsorship. Channel 3 programmes are supplied by 15 regionally based licensees and an additional licensee providing a national breakfast – time service. Licences for Channel 3 and 5 are awarded for a ten – year period by competitive tender to the highest bidder who has passed a quality threshold.



Independent Radio

Independent radio programme companies operate under licence to the Radio Authority and are financed mainly by advertising revenue. There are three independent national services: Classic FM, broadcasting mainly classical music; Virgin 1215, playing broad – based rock music; and Talk Radio UK, speech – based service. About 200 independent local radio services are also in operation. Stations supply local news and information, sport, music and other entertainment, education and consumer advice.


Teletext, Cable and Satellite Services

The BBC and independent television both operate a Teletext service, under which information is displayed as “pages” of text and graphics on receivers equipped with the necessary decoders.

Cable services are delivered through underground cables and are paid for subscription. Cable franchises have been granted covering areas comprising 83 per cent of all homes and nearly all urban areas in Britain. In mid – 1999 there were about 12.1 million homes able to receive such services, and 3 million subscribing homes. Digital technology is being introduced which will support up to 500 television channels. Cable also has the capacity for computer – based interactive services, such as home shopping and email.

Many British – based satellite television channels have been set up to supply programmes to cable operators and viewers with satellite dishes. Some offer general entertainment, while others concentrate on specific areas of interest, such as sport, music, children’s programmes and feature films. The largest satellite programmer is BSkyB (British Sky Broadcasting) which, with around 7 million subscribers, dominates paid – for television in Britain. It launched its digital satellite service in 1998, carrying more than 140 channels.

Satellite television and cable services are funded mainly by subscription income.


The Press

National newspapers have an average total circulation of over 13 million on weekdays and about 14 million on Sundays, although the total readership is considerably greater. There are 10 national morning daily papers and 10 national Sundays – five “qualities”, two “mid – market” and three “populars”. There are about 1,350 regional and local newspapers, and over 7,000 periodical publications.

There is no state control or censorship of the newspaper and periodical press, which caters for a range of political views, interests and level of education. Where they express pronounced views and show obvious political leanings in their editorial comments, these may derive from proprietorial and other non – party influences.

A non – statutory Press Complaints Commission deals with complaints by members of the public about the content and conduct of newspapers and magazines, and advises editors and journalists. In 1995, the Government rejected proposals for statutory regulation of the press and for legislation to give protection to privacy. Instead, it endorsed self – regulation under the Commission and recommended tougher measures to make self – regulation more effective.

Working practices throughout the newspaper industry have become more efficient with the widespread used of advanced computer – based technology. Publishers have been able to reduce production costs by using computer systems for editing and production processes.

Radio And TV In My Life.


I think it is impossible to imagine our life without radio and TV. Radio and TV are widely used in today’s world. It is the quickest means of spreading news and the information. Radio plays an important role in reflecting the life of society and building opinions. It performs the service of information well enough but on TV everything is much more real. Radio and TV keep us informed about current events, extend the education, provide the cultural recreation, allow us to follow the latest developments in science and politics and offer an endless number of programmers which are both instructive and entertaining. So they give us a lot of useful information and are exciting.

When I come home from school I turn on the radio, leave it on and go about my household duties. So I am actually doing two things at one and the same time. The best radio station for me is Europa Plus and Radio Maximum. I watch TV at the evening when all the lessons I have done. I prefer to see news programs such as: ”Vesty” and ” The Time”. Sometimes we can watch rather interesting films at TV. There are different kinds of films, for instance: a nature film, a war film, a crime film, a travelogue, an adventure film, a musical film and comic film. As for me I prefer to see comic and crime films.

My favorite channel is the “6th channel”. There are many interesting programs for me like “The wold of computer”, “Farcop”, “News” “Show-Business” and others. I like this program because there are not so many advertisement. Also every weekend there are three films which are popular all over the world. So the “6th Channel” program is my favorite one because it satisfy my different interests in the best way. As for me my favourit radio station is “Europa plus”. It broadcasts many programs , for instance: “Press-Digest”, “Prezent”, “Garage”, “News” and others. Also there are a lot of programs where everyone can win something. It satisfies my interests in the best way. Sometimes when I came home from school I turn on the radio and leave it on and go about my household duties. So the best radio for me is “Europa Plus” and I like to listen to it.

That’s why I think that we can’t live without TV and radio nowadays.












































Автор
Дата добавления 27.03.2016
Раздел Иностранные языки
Подраздел Научные работы
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