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Newspapers in Britain
2 слайд
The British Newspapers
Quality papers
(broadsheets)
Popular papers
(tabloids)
can be divided into two groups
3 слайд
The British Newspapers
daily papers
Sunday papers
weekly papers
They are published
on every day of the week except Sunday
They are published on Sundays and can be called family papers, as there is something to read for each member of the family
They are published once a week
can also be divided into
4 слайд
The quality newspapers
Quality papers publish articles on politics, economy, finance, art and sport. They cover home and foreign news with analysis and balanced comment.
Their circulation is not large, but their reputation is unshakable.
5 слайд
The quality newspapers
“The Daily Telegraph” is bought by educated upper middle and middle-class readers.
The “Financial Times” is read by businessmen and it is printed on pink paper.
“The Times” is considered to be the paper of the Establishment
“The Guardian” appeals to well educated readers interested in intellectual and social affairs.
6 слайд
The popular newspapers
Tabloids aim to entertain people. They publish shocking stories, scandals, detailed sport and art articles, a lot of photos and pictures, horoscopes, crosswords, commixes and very short items on politics and world news where facts and comments are mixed.
They use large letters for the headings to report sensational news.
7 слайд
The most popular tabloids
8 слайд
Readers per day(mln)
Audience raiting of the British newspapers
9 слайд
-for detailed sports reports- 20%
-for horoscopes- 5%
-for the news- 50%
-to see what’s on TV- 20%
-for other reasons- 5%
Why do people buy newspapers?
10 слайд
- Excuse me for interrupting you. I’m a reporter of ‘…..’. Could I ask you some questions?
- Yes, of course.
- Do you buy any newspapers?
- Yes, we do.
- What are the reasons of your buying papers? (Why do you buy papers?)
- As for me…
Completing a dialogue
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