Описание презентации по отдельным слайдам:
“The best advertisement is a good product” (American advertising executive)
“Advertisement is the mover of the trade” (folk wisdom) “Advertising is the tool of the seller, that help him to affect you and make buy his goods”, “Any advertisement won’t help to sell the thing that is impossible to sell” (from the Parkinson’s laws)
Advertisement: Pros and Cons Business-game
I. What do you think of advertising? 1. What is your favorite (annoying) advertisement at the moment? 2. Is it on TV or the radio? 3. What’s the advert for? 4. What’s the story? 5. Why do you like (dislike) it?
II. New words and expressions. Give true information; do not talk about the products’ defects; make you buy one thing instead of another; (are) misleading; show life unrealistically; put pressure on consumers; famous people endorse products; teach you how to get the best value for your money; (are) truthful; help you choose best products; help to improve your taste; (are) impossible to check; people seem to be happy consumers; (are) creative/ informative/ silly/ annoying/ clever/ funny; full ofhumour/ fantasy; convince people to buy things they do not need; present an honest; realistic image of a product
III. Look and say. 1.Do you like it? 2.What’t product? 3. Why do we need in it? 4. What’s advantages and disadvantages of this advertisement? 5. What things need in advertisement?
IV. Read and say. What are the main principles of an advertisement? What is it called? What can you used it for? Where can you use it? What is it made of? What are its advantages? How much does it cost? Where can you get it?
Let’s have a fun!
V. Look and sound the advertisement.
V. OUR advertisement.
HOMETASK: Projects: “My Advertisement”
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