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Инфоурок Иностранные языки ПрезентацииПрезентация на английском языке "Креативность и инновации: некоторые основные подходы"

Презентация на английском языке "Креативность и инновации: некоторые основные подходы"

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CREATIVITY AND INNOVATION: SOME BASIC APPROACHES {

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1 слайд CREATIVITY AND INNOVATION: SOME BASIC APPROACHES {
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CREATIVITY AND INNOVATION: SOME BASIC APPROACHES {

2 слайд Creativity and innovation: confusion Creativity and innovation: common and di
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Creativity and innovation: confusion Creativity and innovation: common and different Research: problems Importance FOCUS QUESTIONS

3 слайд Innovation may involve creativity, as in discovery and development of a new p
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Innovation may involve creativity, as in discovery and development of a new process, but not all innovations are creative. Innovation presumes creativity, but creativity does not necessarily entail innovation. SIMILAR?

4 слайд CREATIVITY ? INNOVATION ? BRAINSTORMING: DIFFERENCE { {
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CREATIVITY ? INNOVATION ? BRAINSTORMING: DIFFERENCE { {

5 слайд ANALYSE PICTURES
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ANALYSE PICTURES

6 слайд  WHICH ONE DO YOU PREFER?
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WHICH ONE DO YOU PREFER?

7 слайд G. Kneller - four categories of creativity : from the standpoint of the perso
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G. Kneller - four categories of creativity : from the standpoint of the person who creates, in terms of mental processes, in terms of its products, focuses on environmental and cultural influences. CREATIVITY: DEFINITIONS

8 слайд Teresa Amabile (1996) - a two-part definition of creativity: •	a product or r
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Teresa Amabile (1996) - a two-part definition of creativity: • a product or response is creative to the extent that appropriate observers independently agree it is creative; • a solution is creative to the extent that is both a novel and appropriate task at hand, and the task is not algorithmic ( when the solution is clear and straightforward) but heuristic ( for which algorithms must be developed). CREATIVITY: DEFINITIONS

9 слайд Creativity is, fundamentally, a cognitive process, the product of which is a
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Creativity is, fundamentally, a cognitive process, the product of which is a particular concept, idea, scientific discovery, technological invention, new design, or distinctive literary, musical or artistic work. Innovation involves both a cognitive process of usually individual creativity, and a social-historical process by which the created product is accepted . Cognitive process vs cognitive & social-historical process

10 слайд Innovation is a social process with the elements of the process being events
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Innovation is a social process with the elements of the process being events that occur between people. Creativity is an individual cognitive process in which events occur within the person. CREATIVITY VS INNOVATION

11 слайд The problem with creativity is that it is vague. Starting at the individual l
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The problem with creativity is that it is vague. Starting at the individual level, creativity may be defined as ‘seeing what everyone sees and thinking what no one has thought before’ or ‘ looking at the same thing as everyone else and thinking something different’. CREATIVITY IS VAGUE

12 слайд Creativity appears to be understood more as absolute novelty (bring into exis
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Creativity appears to be understood more as absolute novelty (bring into existence) rather than the relative novelty of innovation (bring in novelties). What is innovative or creative for you may not be for your community, much less for the human race or the universe as a whole. CREATIVITY/ INNOVATION - NOVELTY

13 слайд ‘The advanced inhabitants of Lagado or of the planet Zork may have achieved i
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‘The advanced inhabitants of Lagado or of the planet Zork may have achieved it already’. Margaret Boden (1990) distinguishes an individual’s psychologically creative efforts, or personal firsts, from historically creative accomplishments, or historical firsts. P-creativity or h- creativity

14 слайд According to most definitions innovation may involve creativity, as in the di
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According to most definitions innovation may involve creativity, as in the discovery and development of a new process, but not all innovations will be creative. Sometimes innovation and creativity appear to be used interchangeably. IS INNOVATION ALWAYS CREATIVE?

15 слайд All inventions and innovations start with some kind of creative enterprise. T
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All inventions and innovations start with some kind of creative enterprise. The formal study of creativity as a science started under the name of cognitive psychology. FORMAL STUDY OF CREATIVITY

16 слайд Joy Paul Guilford - no such thing as general intelligence that enables genera
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Joy Paul Guilford - no such thing as general intelligence that enables general creativity - four criteria important to divergent thinking: • fluency (the ability to produce a large number of ideas); • flexibility ( the ability to produce a wide variety of ideas); • originality (the ability to produce unusual ideas); • elaboration (the ability to develop ideas). Guilford’s theory of divergent thinking

17 слайд Creativity is an interactive process when individuals develop ideas, interact
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Creativity is an interactive process when individuals develop ideas, interact with the group, work out issues in solitude, and then return to the group to further modify and enhance their ideas. CREATIVITY IN ORGANIZATION

18 слайд Organizational creativity may be defined as the creation of a valuable, usefu
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Organizational creativity may be defined as the creation of a valuable, useful new product, service, idea, procedure, or process by individuals working together in a complex social system. ORGANIZATIONAL CREATIVITY

19 слайд people seldom produce creative ideas in social isolation - creative process b
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people seldom produce creative ideas in social isolation - creative process both a social and a cognitive process; creative ideas typically are not created overnight as this is a process by which a novel idea gets developed through interaction, communication, evaluation and feedback from others; whether an idea or event is creative is not completely objective: interpretations of the degree to which they are creative is, to a certain extent, subjective. -what one person sees as a creative another person may or may not agree with. ORGANIZATIONAL CREATIVITY

20 слайд Unclear meaning and confusion of the terms Definitions abound Definitions var
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Unclear meaning and confusion of the terms Definitions abound Definitions vary as researches mean different things in different spheres RESEARCH: NO CONSENSUS

21 слайд NOVELTY AND APPROPRIETNESS - “the production of novel, useful products" (Mumf
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NOVELTY AND APPROPRIETNESS - “the production of novel, useful products" (Mumford, 2003) CREATIVITY: NECESSARY INGREDIENTS

22 слайд Name characteristic features (3-5) of a creative person. Discuss your list in
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Name characteristic features (3-5) of a creative person. Discuss your list in a group. CREATIVE PERSON

23 слайд Amabile: •	high degree of self-discipline in matters concerning study/work; •
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Amabile: • high degree of self-discipline in matters concerning study/work; • ability to delay gratification; • perseverance in the face of frustration; • independence of judgment; • a tolerance for ambiguity; • a high degree of autonomy; • an absence of sex role stereotyping; • an internal locus of control; • a willingness to take risks; • a high level of self-initiated, task-oriented striving for excellence. TRAITS OF A CREATIVE PERSON

24 слайд  TRAITS OF AN INNOVATOR
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TRAITS OF AN INNOVATOR

25 слайд FIND COMMON TRAITS AND DIFFERENCES ?!
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FIND COMMON TRAITS AND DIFFERENCES ?!

26 слайд WHAT MATTERS MOST is that INNOVATION AND CREATIVITY ARE CRITICAL SKILLS IN TH
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WHAT MATTERS MOST is that INNOVATION AND CREATIVITY ARE CRITICAL SKILLS IN THE 21-st CENTURY

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Креативность и инновации - так часто звучащие сегодня слова. Что они означают и чем отличаются? Попробуйте поговорить об этом вполне серьезно на английском языке (уровень upper intermediate или advanced) на основе представленной презентации. В ней нет однозначных ответов – в ней есть стимулы для размышления и обсуждения. Является продолжением презентации «Инновации и инноватика: основы».

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