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CONTENT Information Report and production Competitors Model range Features
BMW is Bavarian Motor Works is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. Company motto is «The Ultimate Driving Machine» and «Sheer Driving Pleasure».
REPORT Total employees - 105,876 (2012) Revenues for 2012 amounted to €76.84 billion, net profit - €5.12 billion In 2012, the BMW group produced 1,861,826 automobiles and 125,284 motorcycles across all its brands.
PRODUCTION It is reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models. BMW also has local assembly operation using complete knock down components in Russia, for 3, 5, 7 series and X3.
COMPETITORS BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.
MODEL RANGE The model range of company BMW contains: Sedans; Coupes; Convertibles; Roadsters; Crossovers; SUVs.
FEATURES Distinctive features of design of the BMW cars are "angel eyes“, a characteristic front grille and high-performance derivatives of their cars are produced by their BMW M GmbH subsidiary.
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