Название документа План.doc
План – конспект открытого урока
11 класс ( лингво-информационный)
Элективный курс “ Business English”
Учитель: Привалова Татьяна Николаевна
МБОУ гимназия № 69
Учебный аспект: формирование лексических навыков чтения
Сопутствующие задачи:1. развитие умения читать с целью
извлечения детальной информации.
2. развитие умения воспринимать на
слух с пониманием основного содержания.
Развивающий аспект: развитие способности анализировать,
формулировать выводы и предлагать
правильные решения по проблеме.
Воспитательный аспект: прививать интерес к профессиям,
связанными с бизнесом и экономикой.
Оснащение: аудио, компьютеры, презентация, интерактивная доска
Теасher: Hello, dear friends. Glad to see you again. I guess you are fine and ready to start our work. Today we’re having an unusual lesson of Business English. We are going to work with the assistance of computers. (Слайд 1)
Сообщение темы урока.
Teacher: So, let’s come closer to the problem of our lesson. As you know, there are a lot of companies nowadays and the number is constantly increasing. Some of them are at the top, but others are not satisfied with the results they achieve because business is so competitive, and then they need a help to survive.
So, the topic of our lesson is Troubleshooting. (Слайд 2)
Повторение ключевых слов.
First of all let’s refresh the key-vocabulary of the unit.
Management consultant, goals, strategy, SWOT analysis, troubleshooting
( Слайд 3)
( учащиеся проговаривают слова хором и по одному)
Now I’d like you to give a name to my definitions to be sure you know the meaning of every word.
1. Strengths, weaknesses, opportunities and threats. A system for examining the way a company is run to see what the good and bad points are. (SWOT analysis)
2. Something that you want to achieve in the future or simply aim. (goals)
3. A plan or series of plans for achieving the aim. (strategy)
4. An outsider – a person who doesn’t work in the company and looks at the problems more realistically. (a management consultant)
5. Dealing with problems or solving problems. (troubleshooting)
Teacher: And now, complete the sentences with a proper key-vocabulary.
(уч-ся вставляют подходящие по смыслу слова, работая на своих компьютерах, один ученик работает у доски, затем проверяем)
Sometimes COMPANIES realize that they are not achieving their GOALS or objectives effectively, that they are not getting the results they need. In this case they have to re-plan their STRATEGY. It can be useful to get an outsider, e.g. a MANAGEMENT CONSULTANT to analyze the company’s performance and recommend changes to make it more efficient. A SWOT ANALYSIS can be useful. TROUBLESHOOTING , or solving problems, is a necessary part of running a company.
4. Чтение с извлечением детальной информации. ( Слайд 5)
Teacher: Now you’ll read the text which contains the information about the
Fashion Model Agency IMG. It solves a problem through successful troubleshooting strategies.
Read it carefully.
5. Составление анализа работы компании. ( Слайд 6)
Teacher: Work in pairs and use the points to complete a SWOT analysis for IMG.
Possible answers: Strengths: a, d weaknesses: c,f
Opportunities: e, g, i, j threats: b, h
Compare your SWOT analysis with a partner and see if there are any differences.
( Other variants are possible if students can justify successfully.)
5. Нахождение решений выхода из трудной ситуации. ( Слайд 7)
Teacher: So we’ve done SWOT analysis and it’s time to find solutions for the problems the model agency has faced.
Match the situations and the recommendations or solutions:
1e, 2c, 3d,4b, 5a.
And finally, let’s sum up what should be done to make the company profitable.
In order not to loose the company’s reputation, it’s useful to appoint a new M.D with a new strategy.
The models who are not making money shouldn’t be represented any more. Instead new models ought to be attracted.
They should think of ways of reducing the costs of running the agency.
Because of the weak financial position, new ways to improve the situation should be found quickly not to make the shareholders unhappy.
As the model agency business is very competitive, they should try and offer something special and focus on excellent customer care.
6. Аудирование с пониманием основного содержания (приложение)
Teacher: Now you are going to listen to the interview with a manager about troubleshooting on large projects. Before you listen look through the interviewer’s questions. Now listen and try to understand the answers.
( Слайд 8)
Listen to the interview once more and complete the manager’s answers.
( уч-ся слушают и заполняют пробелы, затем проверяем) ( Слайд 9)
1. ….of time and money.
3. ….plan effectively.
4. ….understands his or her role.
5. ….ask the right questions…..
7. …a democratic …..
8. …realistic…..the cost and the size….
9. ….create problems.
7. Заключительная часть урока.
Teacher: Very soon you’ll graduate from school and who knows, may be you’ll run you own company in some years
Here is some advice on how to deal effectively with problems, read and choose the ones that suit you best and you’ll follow in your business. ( слайд 10)
( уч-ся выбирают подходящие советы и говорят, почему выбрали именно эти)
Конец урока. Our lesson has come to an end thanks for your work next time we’ll continue talking about the problem.
Используемaя литература: Sue Robbins “ First Insights into Business”
Longman Business English Dictionary.
(Int = Interviewer, M = Manager)
Int: Why do you think troubleshooting, or solving problems, is so important in business?
M: Well these days, business is extremely competitive and it’s competitive in terms of time and in terms of money. Whenever a company tries to compete with another company, it tries to get a new product out quickly and it tries to do it without spending too much money. Problems, when they arise, cost money and they waste time.
Int: And, are there any particular areas which are typical trouble spots/
M: Starting at the very beginning of a project, quite often people don’t plan effectively. You can never plan early enough, especially in a large and complex project. Part of that planning involves making sure that everybody on the project understands his or her role; and that the objectives of the project are regularly reviewed, so that everybody understands how the project is going to meet the needs of the market, and whether it is still relevant.
Int: Do you think that, everyone has a role in troubleshooting and anticipating problems, or do you see it as only a managerial skill?
M: I think it can quite often happen that managers start a project, think it’s going very well, walk away from it and then are very surprised six months later when it’s going wrong. Everybody, at whatever level, should make sure that they ask the right questions, and indeed try to, as you say, anticipate problems and raise those problems with their managers and with their colleagues at regular review intervals.
Int: Do you have any other tips for solving problems?
M: it’s a very important that a project team communicates well within itself and also to people outside the team. You should try to have a democratic spirit in a project, allowing people to speak openly, to ask questions and to feel that they own the project as much as the managers or the client may do.
Int: What’s the one most important strategy to avoid problems?
M: In my opinion, in order to avoid problems happening you should be realistic. You should be realistic in the number of people working on the project, the cost of the project and the size of the project. When you put pressure on a project because you don’t have enough people working on it, or you are spending too much money, you create problems. Pressure means problems, so to avoid problems, reduce the pressure.
Название документа Презентация1.ppt 2.ppt
Описание презентации по отдельным слайдам:
Key-vocabulary Management consultant Goals Strategy SWOT analysis Troubleshooting
Complete with the key-vocabulary Sometimes_______ realise that they are not achieving their ______ or objectives, that they are not getting the results they need. In this case they have to re-plan their_____. It can be useful to get an outsider, e.g. a ___________ to analyse the company’s performance and recommend changes to make it more efficient. A __________ can be useful, that is, an analysis of the company’s strengths (S) and weaknesses (W) and also of the opportunities (O) and threats (T) that face the company._________ , or solving problems, is a necessary part of running a company.
The fashion model agency IMG solves a problem through successful troubleshooting strategies. Read the text. Company IMG History One of the best –known model agencies in the industry with an excellent reputation as a fashionable, forward – looking company. The problem The company looses it’s reputation as one of the best and needs a new strategy. The solution The board appoints a new Managing Director Jonathan Pfang. He has over fifteen years of experience in the model industry. The strategy Jonathan’s main tasks are to find new models, to generate more awareness of what the agency is all about, and to encourage girls from other agencies to switch to IMG. He also has to cut costs to make the agency more profitable and stop representing models who aren’t making money. The result IMG is now attracting excellent models which means they are also attracting more clients and doing well financially.
Work in pairs and use the points below to complete a SWOT analysis for IMG at the time Jonathan Pfang joined the company. a) In the past – one of the best known companies. b) Model agency business is very competitive. A lot of other agencies are looking for good models too. c) IMG no longer has a reputation for being fashionable or forward-looking. d) New MD has a lot of experience. e) IMG is looking for new models. f) IMG has models who are not earning money for the company. g) MD has ability to make good financial decisions. h) All model agencies are looking for new models. i) Models switch to good agencies quickly. j) Profits can be excellent for a successful company. STRENGTHENS : WEAKNESSES: OPPORTUNITIES: THREATS:
Match each situation with a suitable recommendation or solution 1. We are loosing our reputation as a first-class agency 2. Many of our models are not making money for the agency. 3. The costs of running the agency are very high. 4. The financial position is very weak. 5. The model agency business is very competitive. a) We should try to offer something special and focus on excellent customer care. b) The shareholders are very unhappy about this. We should find ways to improve the situation quickly. c) The MD should decide not to represent these girls. He ought to attract new models. d) We should think of ways of reducing them. e) We should appoint someone with a new strategy to run he company.
You are going to listen to an interview with a manager about troubleshooting on large projects. Before you listen look through the interviewer’s questions. 1. Why do you think troubleshooting or solving problems, is so important in business? 2. Are there any particular areas which are typical trouble spots? 3. Do you think that, everyone has a role in troubleshooting and anticipating problems, or do you see it as only a managerial skill? 4. Do you have any tips for solving problems? 5. What’s the one most important strategy to avoid problems?
Listen to the interview and complete the manager’s answers. Some gaps need more than one word. 1. Business is competitive in terms of _____ and ____. 2. Problems can ________ money and _________ time. 3. At the beginning of a project often people don’t ___________. 4. Planning helps to make sure that everybody ______________. 5. In a project everybody should make sure that they ________ and ______ anticipate problems. 6. It’s important that a project team _________ well. 7. You should try to have a ________ spirit in a project. 8. In order to avoid problems you should be ________ about the number of people working on the project, the _______ and the _____ of the project. 9. When you put pressure on a project you _________.
Which advice do you follow? 1. Don’t avoid a problem, deal with it. 2. Don’t see all problems as other people’s problems. Focus on yourself. 3. Don’t blame people, look for solutions. 4. Look at a problem as an opportunity – to learn something or to achieve something. 5. Think ahead to prevent problems. 6. When something is important, deal with it. Don’t wait until it becomes urgent. 7. Don’t always look for “quick fixes”, or temporary solutions. Identify the real cause of the problem and work to find a solution to this. 8. Don’t try to change the things you can’t change. Learn to accept them.
Используемые материалы Sue Robbins, «First insights into business» Student’s book, Longman «First insights into business», Teacher’s book Aудиокурс к учебному пособию Sue Robbins «First insights into business» Longman Business English Dictionary
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