Topic: Project «Advertising»
Students’
book: Michael Harris, David Mower,
Anna Sikorzynska, New Opportunities Intermediate (Russian Edition).
Objectives:
- to practice the use of advertising expressions;
- to practice individual and group forms of work;
- to practice listening, speaking and debate skills;
- to present one’s knowledge of the topic to the classmates;
- to show the skills of presentation.
Resources used:
- adverts of different kinds from radio, TV, billboards,
newspapers and magazines;
- multimedia;
- individual tools (computer, camera, and paper).
Aim:
- presentation of an individual or a group project
(listening, speaking, debate and presentation skills):
- demonstration of personal knowledge in the field of «Advertising».
Preparation for the
lesson:
- to install multimedia;
- to set up the equipment.
Sources
of information:
- Michael Harris, David Mower, Anna Sikorzynska, New Opportunities
Intermediate (Russian Edition);
- Internet;
- Students’ knowledge.
Stage 1 (Introduction)
Good morning, dear friends! Today we are going to revise
the material we’ve studied about Advertising and carry out a group or
individual project (presentation of the 1st slide).
Picture1.
Slide 1. The extract of the teacher’s presentation «Topic of the lesson»
At the previous lessons we:
- took some advertising expressions and discussed
different types of adverts (presentation of the 2nd slide);
Picture 2.Slide 2. The extract of the teacher’s
presentation « Types of Adverts»
- we also found out the differences between Russian and
foreign Classified Ads;
- we revised and extended the ways of expressing the
Future.
And today I want you to design and produce any
advertising product you want, and in 4 hours be ready to present the result of
your work.
Stage 2 (Preparation for the project)
1.
Preparation (50 minutes)
Look at the slides of the presentation and choose the
way of advertising you want. Write notes for your adverts;
Picture 3.Slide 3. The extract of the teacher’s
presentation «Ad sites»
Picture 4.Slide 5.
The extract of the teacher’s presentation «Classified Ads»
Picture 5.Slide 7.
The extract of the teacher’s presentation «Other Ad product»
Picture 6 .Slide 4.
The extract of the teacher’s presentation «TV Ads»
2.
Writing (45 minutes)
Use
your notes to make an advertising product;
3.
Checking (15 minutes)
Check
the spelling of the words. Use a dictionary. Display your posters, clips or sites;
4.
Design (2 hours);
5.
Presentation (5 – 10 minutes)
Display
your posters, clips or sites. Make a speech and try to sell your good or
service.
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