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Инфоурок / Иностранные языки / Конспекты / Урок-проект по английскому языку для старшеклассников на тему "Реклама"

Урок-проект по английскому языку для старшеклассников на тему "Реклама"


  • Иностранные языки

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Урок №4 Проект «Реклама»


Topic: Project «Advertising»


Students’ book: Michael Harris, David Mower, Anna Sikorzynska, New Opportunities Intermediate (Russian Edition).


Objectives:

  • to practice the use of advertising expressions;

  • to practice individual and group forms of work;

  • to practice listening, speaking and debate skills;

  • to present one’s knowledge of the topic to the classmates;

  • to show the skills of presentation.



Resources used:

  • adverts of different kinds from radio, TV, billboards, newspapers and magazines;

  • multimedia;

  • individual tools (computer, camera, and paper).


Aim:

  • presentation of an individual or a group project (listening, speaking, debate and presentation skills):

  • demonstration of personal knowledge in the field of «Advertising».


Preparation for the lesson:

  • to install multimedia;

  • to set up the equipment.







Sources of information:

  • Michael Harris, David Mower, Anna Sikorzynska, New Opportunities Intermediate (Russian Edition);

  • Internet;

  • Students’ knowledge.


Stage 1 (Introduction)


Good morning, dear friends! Today we are going to revise the material we’ve studied about Advertising and carry out a group or individual project (presentation of the 1st slide).


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Picture1. Slide 1. The extract of the teacher’s presentation «Topic of the lesson»


At the previous lessons we:

  • took some advertising expressions and discussed different types of adverts (presentation of the 2nd slide);


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Picture 2.Slide 2. The extract of the teacher’s presentation « Types of Adverts»


  • we also found out the differences between Russian and foreign Classified Ads;

  • we revised and extended the ways of expressing the Future.

And today I want you to design and produce any advertising product you want, and in 4 hours be ready to present the result of your work.


Stage 2 (Preparation for the project)


  1. Preparation (50 minutes)

Look at the slides of the presentation and choose the way of advertising you want. Write notes for your adverts;

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Picture 3.Slide 3. The extract of the teacher’s presentation «Ad sites»




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Picture 4.Slide 5. The extract of the teacher’s presentation «Classified Ads»


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Picture 5.Slide 7. The extract of the teacher’s presentation «Other Ad product»


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Picture 6 .Slide 4. The extract of the teacher’s presentation «TV Ads»




  1. Writing (45 minutes)

Use your notes to make an advertising product;

  1. Checking (15 minutes)

Check the spelling of the words. Use a dictionary. Display your posters, clips or sites;

  1. Design (2 hours);

  2. Presentation (5 – 10 minutes)

Display your posters, clips or sites. Make a speech and try to sell your good or service.

5

Новосибирская область. Учитель английского языка Курченкова Ж.В.

Автор
Дата добавления 24.08.2016
Раздел Иностранные языки
Подраздел Конспекты
Просмотров136
Номер материала ДБ-164392
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