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school uniform market
Marketing research
2 слайд
Introduction
Educational organizations in Russia have the right to establish Requirements for student clothing. Wearing a school uniform is due to the need to wash property, social and religious differences between students, to strengthen the image of an educational institution, to provide students with an aesthetic and comfortable clothes.
3 слайд
Introduction
Many foreign countries have come to the conclusion that a school uniform is a necessary attribute of an educational organization.
Surprisingly, there are countries in which the school uniform is so popular that children even wear it during the holidays.
4 слайд
Japan
Boys in Japan wear stylish "gakuran" - pants and a dark jacket with stand-up collar and a number of buttons. And the girls wear sailor suits and short pleated skirts. Photos of girls in school uniforms flaunt on pages of fashion magazines, in addition, elements of school uniforms are often clothes animated characters popular all over the world.
5 слайд
South Korea
In South Korea, there is a positive attitude towards school uniforms. Perhaps positive image of school uniforms in South Korea due to the fact that celebrities and models often wear school uniforms, giving it a romantic vibe.
6 слайд
Africa
Surprisingly, even in Africa they are in love with school uniforms. parents look with admiration at the dressed in bright colors children who go to classes every day.
Such love to pink, green, yellow, purple is explained by the fact that here the form is a kind of call. The knowledge gained at school is an opportunity to study further and get a profession, and not everyone in Africa has such a chance
7 слайд
England
In the homeland of Harry Potter, school uniforms are considered comfortable and most impressive in the world. In England, each school chooses its own uniform, for shirts and jackets depict their own symbols.
8 слайд
Is it possible…?
Is it possible in Russia to achieve a favorable attitude towards school uniforms among students?
To answer this question, a study was conducted in the form sociological survey of high school students to identify attitudes towards the problem of school uniforms and wishes in terms of their appearance, color, configuration, etc. Poll was conducted in the form of a survey of students of MBOU "School No. 133", Nizhny Novgorod.
9 слайд
sociological survey
Questionnaire included 10 anonymous questions. The first two questions revealed data on the respondent: gender and age. The others were aimed at identifying students' opinions on the problem under study: "Student Attitudes to School Uniforms." The questions were open and closed and provided a large amount of information.
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questionnaire
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questionnaire
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questionnaire
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questionnaire
14 слайд
The following questions allowed us to find out other ideas about the "desirable "school uniform. 63% of students expressed a desire to see each age link of the school in individual form. Most respondents opted for school uniform style at classic 55.2% and business 37.9%. This suggests that the students themselves agree that the suit should contribute to the business attitude within the walls of the educational institution.
15 слайд
Among the shortcomings of school uniforms, students put her inconvenience on the fore and lack of seasonality. These factors are easily solved by a competent approach to the process modeling and designing clothing.
No problems in everyday selection 55.2% of respondents noted clothes and 48.3% indicated that school uniforms were positive
influences discipline.
16 слайд
conclusion
Analyzing the results of the study, you can see that the advantages still prevail.
School uniform calls for the adoption of social norms, promotes motivation for learning.
In the future, these qualities will be useful for schoolchildren in their professional activity.
Reduces time which the child spends on deciding what to wear to classes today.
17 слайд
conclusion
Given the dominance of the positive factors of wearing school uniforms over negative and based on research data, a "model" of school uniforms was developed,
meeting the wishes of the students of the school.
School uniforms should be represented by a dress or, even better, a skirt.
Colors should be chosen: blue, black and gray.
It is appropriate to use a geometric pattern.
Convenience of shape is one of the key factors.
It is necessary that natural materials prevail: cotton, wool and others.
Clothing shall correspond to the weather, the location of the training sessions,
temperature regime in the room.
18 слайд
literature
Федеральный закон "Об образовании в РФ" №273-ФЗ. http://www.federalniyzakon.ru/zakon-ob-obrazovanii-rf-poslednyaya-redakciya-2016/ (дата обращения 14.11.2017 г.).
Киселева Е. В., Долгова Е. Ю. Анализ требований, предъявляемых к школьной форме. В сборнике: Наука в современном информационном обществе Материалы Х международной научно-практической конференции: в 3-х томах. Научноиздательский центр «Академический». 2016. С. 133-135.
https://readera.org/marketingovoe-issledovanie-regionalnogo-rynka-shkolnoj-formy-140117002
https://kostumologiya.ru
https://cyberleninka.ru/article/n/issledovanie-rynka-tematicheskoy-shkolnoy-formy/viewer
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