Разработка урока английского языка в 8 классе "Travelling around the USA"

                                 Урок "Travelling around the USA"

с использованием ролевой игры

Пояснительная записка

Задание:

      Учащимся предлагается попробовать себя в роли маркетологов известного   американского туристического агентства "Глобус".  По результатам анализа отзывов с сайта можно сделать вывод, что только 68% бывших клиентов компании были абсолютно довольны турами. Как повысить рейтинг компании и выйти в лидеры? Как удовлетворить пожелания всех клиентов?

       Цель маркетологов - определение целевой аудитории (основных категорий туристов), выяснение их предпочтений и создание специального предложения: туров для каждой из выделенных категорий.

 Задание для учащихся:

      После прочтения отзывов, они выделяют три категории клиентов: подростки (школьники); семьи с детьми, пенсионеры. Делятся на 3 группы, каждая из которых выделяет (на основе текстов отзывов) основные критерии хорошего отдыха для каждой категории туристов и наиболее важные его компоненты. Затем, после представления классу основных важных запросов своей категории клиентов, каждая группа создаёт рекламу идеального путешествия для своей целевой аудитории. Это оформляется в виде рекламного объявления на сайте (варианты: плакат, листовка, брошюра и т.п) и презентуется классу.

Ответы на задание по сегментированию:

 подростки (тексты 4,6,9) , семьи с детьми (тексты 2, 5,7), пенсионеры (тексты 1,3,8).

  Приложение 1.

                                   Latest Reviews

1) Destination: Washington, D.C

It was a very good tour. The hotel was nice, clean, and the breakfasts were great. Smithsonian Museums were fantastic. Lots of impressions of the sights.

/Clair Gottem, age 75/

 2) Destination: Yellowstone National Park

We had a wonderful experience on our tour. Nice hotel, good service. We had lots of sightseeing with the group, enjoyed learning more and seeing a part of the USA that we had not been to before. Walking in the Park was an amazing adventure among wild animals, geysers and hot springs. We were really impressed, especially kids.

 / James Lottby, age 34/

3) Destination: Charlotte, NC

The tour was very well organized. Interesting sights with a nice guide. The  hotel was of a high standard. All the food  was  better than we hoped. The only downside was the last dinner. The restaurant was too hot, too noisy and the food was very poor. 

/Mark Rivendale, age 62/

4) Destination: Los Angeles

 It was a fantastic tour. From sailing to surfing, it was a bit of everything.  Great time at any part of the day. Visiting the Dodges`s baseball match was beyond expectations.

 /Harry Benckleng,  age 16 /

5) Destination: California

We just returned from our tour of "Historic Cities of California ".  The tour was boring  as well as the guide. No activities for kids.  In each city just breakfast was included, followed by a short city bus tour.  Hotels were bad. Kids had no normal meals. No free TV channels. Very disappointing .

/Greta Wilson, age 29/

6) Destination:  the Grand Canyon

This hiking tour to the Canyon was the best in my life.  It was fast moving and each day was busy with something to do. Rafting, rock jumping - a grand experience. Our tour guide was so helpful. Overall, I had a great time, meeting nice and fun other people on the tour.  Hiking is awesome. You will see more of America that way.

/Lora Hicks, age 15 /

7) Destination: San Francisco

All the hotels were very comfortable. Good swimming pools, animators for kids. Tour was nicely organized. The guide was very good and the sights were all very nice. Good shopping with children. Overall, it was great experience!

/Irwin Cornel, age 38/

8) Destination: New York

We had an amazing time, glad we got to see many different places. Fantastic tour guide Steve kept us on time and informed along the way.  Excursions were well worth the time and money. The hotel was just perfect. Highly recommend this tour!

/Linda Midas, age 76/

9) Destination: Chicago

Nice tour. Probably not perfect for me. I`m young so I didn`t really fit in. Also would like less bus time and a bit more active. The tour around the city was quite boring, the museums didn`t impress me at all. Luckily, we visited a famous basketball court and could play for some minutes. But for the money the trip was just fine.  

/Nelson Allers, age 14/

Приложение 2.

Рекламное объявление

 Special Offer!

Our New Breathtaking tour to.........................!

We invite you to..............................................................!

You will be impressed  by......................................................................................

.........................................and..........................................!

You will have a great time visiting................................

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We are glad to offer you................................................!

Our ........................................................is/are excellent!

We have the best............................................................!

You will remember our.....................................forever!

We are waiting for you in..............................................!

Have the greatest time in your life with "Globus"!

Краткое описание документа:

Разработка урока английского языка в 8 классе "Travelling around the USA" с использованием маркетинговых элементов: сегментирование, создание УТП (уникального торгового предложения), реклама. Использованы аутентичные тексты с сайта компании, занимающейся организацией туров по стране для разных категорий туристов. В приложении есть шаблон создания рекламного текста.