Согласовано
Зам. Директора по УР
Чинюкина О.В.
«______»__________________2015 г
The plan of t he
lesson
Teacher: Melnikova K.S.
Subject: Professional English Group:
FL 38
Theme: advertising. The degrees of comparison
of adjectives
The aims of the lesson:
Practical: to assimilate the new material on a theme
“Advertising” and to fix the grammatical themes (Adjective and its comparison
forms)
Educational: to develop students’ mental abilities,
creative thinking, and imagination;
Up-bringing: to bring up interest to the subject; to
form conscious relation to the subject;
Type of the lesson: the lesson of
suistanble integrated application of knowledge ways of activity
Form of the lesson: reading, listening,
speaking, writing
Relations with other subjects: English Grammar and Phonetics, Practice of
Speech, Home reading;
Link to practical education: to develop students’ special competence and
professional competence
Equipment: Inter active white board,
book, copy
Literature: Ю.Голицынский.
Spoken English-С.Петербург, Каро,2000.
R.Murphy. Essential Grammar
in Use. A self-study reference and practice book for intermediate students of
English. – Cambridge, 2000.
Clive
Oxenden, Christina Latham-Koenig ”New English File”, Pre-Intermediate.
Student’s book, workbook, teacher’s book. - Oxford University Press, 2005.
Procedure:
The beginning of the lesson____________________________________________________________________________________
Classroom expressions. Good morning, everybody. How’s life?
How’re the things with you? Now we can get down to work. I’m waiting for you to
be quiet. First of all today I’d like to begin with presentation of our lesson
plan. Teacher introduces the topic by focusing on famous logos.
Teacher: Look at these logos/ pictures, name the company and
try to define the product they make. (slide 1)
Today we have an open lesson which is called “Advertising”.
At the lesson we’ll talk about the advertisement and how it is demanded in our
country. (slide 2)
Speech and oral exercises_________________________________________________________________________________
Here you can see some quotations made by some famous people
about advertising. Read them. And pay your attention to the last one.
“Many a small thing has been made large by the right
kind of advertising.” (Samuel Johnson)
I’m going to ask you to comment how you understand
this quotation.
This quote means that if you advertise something well, even
unimportant things can seem important and attractive.
If you want to speak about advertising, it’ll be very useful
to give the definitions of this word and some other related words. (slide 3)
a) Students
are giving the definitions of the words
Teacher: Can you tell me what do the words “the
advertisement”, “the commercial”, “the advertiser” and the “advertising” mean?
An advertisement – is a paid announcement, as of goods for
sale, in newspapers or magazines, on radio or television, etc.
A commercial – is the synonym of the advertisement.
An advertiser – is a person, company, organization that
advertises something, especially in the media.
Advertising is the act or practice of calling public
attention to one’s product, service, need, etc., especially by paid
announcements in newspapers and magazines, over radio or television, on
billboards, etc. (slide 4)
is a form of communication
intended to persuade an audience (viewers, readers or listeners) to
purchase or take some action upon products, ideas, or services. It includes the
name of a product or service and how that product or service could benefit the
consumer, to persuade a target market to purchase or to consume that particular
brand. These
messages are usually paid for by sponsors and viewed via various media.
Advertising can also serve to communicate an idea to a large number of people
in an attempt to convince them to take a certain action.
b) Finding
the goods and products in the pictures.
Teacher: Look at the picture and find as many names of
products and goods as you can. (slide 5)
Review___________________________________________________________________________________
a) Answering
questions (slide 6)
Students, let’s look at the board and answer the questions
- Do we need the advertisements? Why? Why not?
- How often do you watch the advertisements?
- What kind of advertising do you think is the most
effective: print, television, transport, outdoor, Internet?
- Does advertising affect on the choice of products you buy?
b) The results of the research of
the most frequently advertised product in our country and the product which is
sold in the most amount in our country/
Teacher: Kirill, I know that you have found the research
result of the most frequently advertised product in our country. Let’s have a
look at it. (slide 7)
Andrey: 1) Carbonated soft drink Coca-Cola
2) Chewing gum – Orbit
3) Chocolate – Snickers
4) Chewing candy – Skittles
5) Chocolates –M & Ms
6) Automobile Corporation – Toyota
7) Chips – Lay’s
8) Chocolate bar – Twix
9) Shampoo – Wash and go
10) Washing powder – Tide
Teacher: Almira, you have found the research result of the
best-selling products in the world. Let’s listen to you.
1) Oil
2) Coffee
3) Natural
gas
4) Gold
5) Copper
6) Silver
7) Sugar
8) Corn
9) Wheat
10) Cotton
(slide 8)
Introduction a new material_________________________________________________________________________________
a) Speaking.
Imagine that you are a civil servant. (slide 9)
Teacher: We can see or listen to
the advertisement on TV, radio, billboards on the street. And, of course, for
showing the advertisement the advertisers should follow the laws, and now let’s
imagine that you are civil servants who work in the government and you are
going to make some laws for the advertisement. For example, the advertisement
should be shown only in the limited period of hour a day from 9
a.m. to 6 p.m.
b) Complete
the sentences
Teacher: Look at the sentences
and choose the right variant. (slide 10)
When I first started working in
business, advertising was much less important/ the most
important than it is nowadays and our budgets weren’t anything like a
big/ bigger as they are now. Companies now realize that
marketing is more complex/ complexer because there are so
many different kinds of media. For example, the internet is one of the
fastest/ most fast ways of launching a new product, especially
to young people. At the click of a button you can send out adverts. It’s also cheaper/
cheapest than the television reaches the higher/ highest number
of people at once but in many cases Internet advertising can be just as
effective than/ as TV. For example, by choosing the right
websites you are more/ most likely to reach your target
market.
(To do the task is given 2
minutes and after that is checked up by the answers on the interactive board).
c) Finding
the meanings to the words (slide 11)
Teacher: Today we have some new words which are concerned
with our theme “the advertisement”. Let’s have a look on them and translate.
There are also given definitions to these words, so let’s try find them.
Sponsorship
commercial promote misleading slogan endorse
logo
Sponsorship – спонсорство
Commercial – реклама, рекламный
Promote – продвигать, содействовать
Misleading – ложная
Slogan – слоган, лозунг
Endorse – одобрить
Logo – логотип
- an advert on TV or radio
- financial support a company gives in order to get
publicity for themselves
- a short phrase that is easy to remember
- to say publicly that you support or approve of something
- giving the wrong idea or impression
- special design/ symbol that a company puts on all its
products or adverts
- to try to sell a product, e.g. by special advertising
We know that pictures and slogans
are often used in advertisements. And they’re very important because they must
attract our attention.
Now I want you to work with
some very famous advertising slogans.
Watching TV, hearing over
the radio and going along the streets of our city we find many slogans.
Maybe you remember some
famous Russian slogans, for example: “Новое поколение выбирает Пепси” or “Не тормози, сникерсни”.
So now look at this slide.
Here you can see the names of some famous brands and some slogans. Your task is
to match them.
I think it won’t be so
difficult because you have already herd or seen some of them.
That’s why I give you some
minutes to do this task. You can discuss it in a pair. (slide 12)
Practice
a) Listening
conversation and answering questions (slide 13)
Teacher: We are going to listen
to three conversations about the advertisements of different products. Before
listening to them, let’s read the questions which you have to answer after
listening:
1) What
type of product is advertised in each one?
- A car; 2. A soft drink; 3.
A washing powder
2) What
brand was advertised?
- Ford; 2. It doesn’t say; 3. He doesn’t remember;
3) Did
the speaker enjoy the advert?
- Yes, he enjoyed; 2. Yes, she enjoyed; 3. No, he didn’t.
4) What
adjectives did they use to describe the adverts?
(Eye-catching, attention-grabbing,
recognizable, effective, persuasive, inspirational, dull, irritating)
CD 1, track 25)
Rest time
Teacher: Now I want to make a
short test: “How well do you remember the adverts? (their melodies). Students,
listen to the melodies of the advertisements attentively and raise your hand if
you know whish product advertisement is the melody from
- Soft drink Coca-Cola
- Chewing gum Eclipse
- Chocolate Raffaello
- Internet Browser Google Chrome
- Coffee Jacobs Monarch
- The cat’s food Whiskas
- Coffee Nescafe
Conclusion
Group-work
Teacher: Students, you have to
divide into 2 groups and we’ll play such kind of debate by proving the themes
“Advertisement is good for people” or “Advertisement is bad for people”. The
first group will try to prove that “Advertisement is good for people” and the
second group will try to prove that “Advertisement is bad for people”.
(To do the task is given 5-7
minutes and after that one from each group comes ant tell their reports).
(slide 14)
(slide 15)
Extra: *Making the
advertisements (slide 16)
Teacher: Let’s make the
advertisements in pairs. You may choose any product, goods or company you want
and make the advertisements. You
have 3-5 minutes. Don’t forget about all features of a successful ad.
Use your imagination and creative
skills as much as you can.
Giving home task
Students have to find modern proverbs and expressions
(wisdoms) about the advertisement and also to write a short essay about advertising
in your life, what it means for you, if it is important for you and if you
follow some ad advice; also you should repeat the degrees of comparison of
adjectives. (slide 17)
The results of the lesson
Giving marks to students,
comment them.
Dear students! I’d like to thank
you for your work. You were really great! May be, we haven’t answered the main
question of our lesson yet: advertisement is it good or bad? But I think
advertising is a part of our life. We must admit the fact that sometimes adverts
help us to choose something. Because of advertisement we have free television.
I hope you have learnt much and perhaps will use your knowledge of English in
the future.
Theme:
advertisement. Degrees of comparison of adjectives
Look at the sentences and choose the right variant.
When
I first started working in business, advertising was much less important/ the
most important than it is nowadays and our budgets weren’t anything like a big/
bigger as they are now. Companies now realize that marketing is more complex/
complexer because there are so many different kinds of media. For example, the
internet is one of the fastest/ most fast ways of launching a new product,
especially to young people. At the click of a button you can send out adverts.
It’s also cheaper/ cheapest than the television reaches the higher/ highest
number of people at once but in many cases Internet advertising can be just as
effective than/ as TV. For example, by choosing the right websites you are
more/ most likely to reach your target market.
Theme:
advertisement. Degrees of comparison of adjectives
Look at the sentences and choose the right variant.
When
I first started working in business, advertising was much less important/ the
most important than it is nowadays and our budgets weren’t anything like a big/
bigger as they are now. Companies now realize that marketing is more complex/
complexer because there are so many different kinds of media. For example, the
internet is one of the fastest/ most fast ways of launching a new product,
especially to young people. At the click of a button you can send out adverts.
It’s also cheaper/ cheapest than the television reaches the higher/ highest
number of people at once but in many cases Internet advertising can be just as
effective than/ as TV. For example, by choosing the right websites you are
more/ most likely to reach your target market.
Theme:
advertisement. Degrees of comparison of adjectives
Look at the sentences and choose the right variant.
When
I first started working in business, advertising was much less important/ the
most important than it is nowadays and our budgets weren’t anything like a big/
bigger as they are now. Companies now realize that marketing is more complex/
complexer because there are so many different kinds of media. For example, the
internet is one of the fastest/ most fast ways of launching a new product,
especially to young people. At the click of a button you can send out adverts.
It’s also cheaper/ cheapest than the television reaches the higher/ highest
number of people at once but in many cases Internet advertising can be just as
effective than/ as TV. For example, by choosing the right websites you are
more/ most likely to reach your target market.
Theme:
advertisement. Degrees of comparison of adjectives
Look at the sentences and choose the right variant.
When
I first started working in business, advertising was much less important/ the
most important than it is nowadays and our budgets weren’t anything like a big/
bigger as they are now. Companies now realize that marketing is more complex/
complexer because there are so many different kinds of media. For example, the
internet is one of the fastest/ most fast ways of launching a new product,
especially to young people. At the click of a button you can send out adverts.
It’s also cheaper/ cheapest than the television reaches the higher/ highest
number of people at once but in many cases Internet advertising can be just as
effective than/ as TV. For example, by choosing the right websites you are
more/ most likely to reach your target market.
Реклама
УНИВЕРСАЛЬНЫЙ КАКТУС!
Если у вас стрессы, приобретайте
универсальный кактус!
Если у вас аллергия, приобретайте
универсальный кактус!
Если вы быстро утомляетесь,
приобретайте универсальный кактус!
Если вам не с кем общаться,
приобретайте универсальный кактус!
Универсальный кактус очень
неприхотлив. Принеся кактус домой можно поставить его на подоконник и
благополучно забыть о нем на две недели. Поливать растение нужно 1-2 раза в
месяц, а подкармливать и того реже - 1 раз в год. Такой режим поможет вас
сэкономить энергетические и денежные затраты.
Темно-зеленый цвет кактуса и его
продолговатая форма успокаивают нервную систему.
Если у вас плохое настроение или вы
утомились после напряженного рабочего дня, подойдите к кактусу и выскажите ему
все, что у вас наболело. Это благодарный и безответный слушатель, поэтому вы
можете говорить ему все что вам угодно вплоть до ругательств и угроз. Однако
при этом не размахивайте сильно руками вблизи растения.
Если у вас аллергия на цветочную
пыльцу, не беспокойтесь. Универсальный кактус никогда не зацветет, сколько бы
вы ни старались.
Если у вас есть компьютер или
телевизор, благодаря кактусу вы можете продлить время пребывания перед их
экранами. Нужно просто поместить растение вблизи вышеназванных объектов, и
оно будет поглощать вредные для человеческого организма излучения.
Что касается размножения
универсального кактуса, то через год у вас уже будет 5 новых кактусов!
Если вы еще не приобрели кактус универсальный, не отчаивайтесь! Это
можно сделать в нашей фирме по адресу:
Реклама
УНИВЕРСАЛЬНЫЙ КАКТУС!
Если у вас стрессы, приобретайте
универсальный кактус!
Если у вас аллергия, приобретайте
универсальный кактус!
Если вы быстро утомляетесь,
приобретайте универсальный кактус!
Если вам не с кем общаться,
приобретайте универсальный кактус!
Универсальный кактус очень
неприхотлив. Принеся кактус домой можно поставить его на подоконник и
благополучно забыть о нем на две недели. Поливать растение нужно 1-2 раза в
месяц, а подкармливать и того реже - 1 раз в год. Такой режим поможет вас
сэкономить энергетические и денежные затраты.
Темно-зеленый цвет кактуса и его
продолговатая форма успокаивают нервную систему.
Если у вас плохое настроение или вы
утомились после напряженного рабочего дня, подойдите к кактусу и выскажите ему
все, что у вас наболело. Это благодарный и безответный слушатель, поэтому вы
можете говорить ему все что вам угодно вплоть до ругательств и угроз. Однако
при этом не размахивайте сильно руками вблизи растения.
Если у вас аллергия на цветочную
пыльцу, не беспокойтесь. Универсальный кактус никогда не зацветет, сколько бы
вы ни старались.
Если у вас есть компьютер или
телевизор, благодаря кактусу вы можете продлить время пребывания перед их
экранами. Нужно просто поместить растение вблизи вышеназванных объектов, и
оно будет поглощать вредные для человеческого организма излучения.
Что касается размножения
универсального кактуса, то через год у вас уже будет 5 новых кактусов!
Если вы еще не приобрели кактус универсальный, не отчаивайтесь! Это
можно сделать в нашей фирме по адресу:
Алматинский
государственный гуманитарно-педагогический колледж № 2
Творческий урок на тему:
“ The ways of advertising ”
Разработан: Мельниковой К.С.
Группа: И 38
Дата проведения: 17.02.15
Алматы, 2015
Творческий урок на тему: “ The ways of advertising ”, гр. ПД 25
Дата проведения:
22.05.14, преподаватель: Мельникова К.С.
Творческий урок на тему: “ The ways of advertising ”, гр. ПД 25
Дата проведения:
22.05.14, преподаватель: Мельникова К.С.
Конкурс чтецов стихотворений на
английском языке
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