Конспект урока по английскому языку "Сила рекламы"

Тема урока: Сила рекламы

8 класс

Основная цель урока:

·           учебный аспект – совершенствование речевых  навыков по теме «Реклама»; развитие умений читать и аудировать с целью полного понимания текстов. Повторить грамматические структуры с –ed  и прилагательными с  ing - окончанием

·           социокультурный аспект – знакомство с мнениями британских и российских подростков о роли рекламы в их жизни;

·           развивающий аспект – развитие критического мышления через изучение информации, постановку вопросов и выделение проблем, которые необходимо решить; развитие способности к самостоятельности, к переключению внимания в различных видах речевой деятельности, к планированию своего высказывания; развитие умения сотрудничать и работать в группе; развитие творческих способностей;

·           воспитательный аспект - формирование потребности и способности к пониманию чужой точки зрения на проблемы, связанные с влиянием рекламы на жизнь подростков, воспитание уважительного отношения к собеседнику и его взглядам;

Сопутствующая цель:

1. Формирование УУД.

·           Личностные: личностное самоопределение;

·           Регулятивные: оценка — выделение и осознание учащимся того, что уже усвоено, осознание качества и уровня усвоения.

·           Познавательные: знаково- символические действия, умение осознанно и произвольно строить речевое высказывание, извлечение необходимой информации из прослушанных текстов различных жанров  применение методов информационного поиска, в том числе с помощью компьютерных средств.

·           Коммуникативные: планирование учебного сотрудничества с учителем и сверстниками управление поведением партнера — контроль, коррекция, оценка действий партнера.

Речевой материал – речевой материал 2 цикла.

Средства – цитаты о рекламе, компьютер, экран, проектор, видеофрагменты с рекламными роликами, диск с записью текстов и музыки к уроку, тексты для чтения.

Тип урока: комбинированный

Методы: аудио-лингвистический, коммуникативный, cистемно-деятельностный подход.

Целевая прогрессия: урок № 5 рассчитан на 1 час, соответствует календарно-тематическому планированию курса «Английский язык нового тысячелетия», относится к  разделу №2 «Shop around» .

Используемые технологии:  личностно-ориентированная технология, информационно – коммуникационная технология, технология критического мышления.

Формы работы на уроке:  фронтальная, работа в парах, индивидуальная работа, групповая

Формируемые компетенции:

Коммуникативная: обучающиеся должны   знать/ употреблять/ читать слова по данной теме; уметь высказывать свое мнение о рекламе.

Информационная: уметь находить  необходимую информацию в учебнике; понимать содержание аудиотекста по теме «Реклама» (аудирование).

Ход урока:

I. The beginning of the lesson. Greeting the class. Introducing the theme and the aims of the lesson. (3)

T. Hello dear boys and girls! Glad to see you! Today we have an unusual lesson. That’s why you have an excellent chance to show how you know English. We are going to work individually and in groups.

 Let’s listen to music! (Tunes of famous adverts)

T. Do you recognize these tunes?

P.  This is advertisement.

 II. Warm up. (5)

T. You are right. Look at the screen.  You can see quotes. Read them and think of what they are about and what the subject of our lesson is.

 “The best advertisement is a good product” (Alan Meyer – American advertising executive).

“Advertisement is the mover of the trade” folk wisdom.

“Advertising is the tool of the seller that helps him to affect you and make buy his good. Any advertisement won’t help to sell the thing that is impossible to sell” (from Parkinson’s lows).

 P. I think the subject of our lesson is advertisement.

T. OK. Today we are going to discuss the problems of advertisement, its advantages and disadvantages. You’ll have an opportunity to use your lexical and grammatical knowledge in new situations.

Answer my questions, please.

What do you usually do when they show a commercial: 

1. Do you switch off TV, change the channel or watch it?

2. Do commercial irritate you?

3. Do you buy anything new that has been advertised?

4. Do you have a favorite ad?

III. Reading. (reading for  gist) (3)

Ex. 1a p. 31, read the text and try to understand the main idea of the text and the meaning of new words

IV. Vocabulary practice. (5)

Choose the right equivalent for the words and phrases and translate into Russian.

stick in your head            Become cheaper                                                                  

get entertained                 Making you  feel slightly angry                                          

go down                           Be easy to remember                                                           

repetitive                          Careful about choosing what to do, buy, watch, etc.     

annoying                          Help people do something                                                                                                    

selective                           Done many times and in the same way                           

encourage                         Get amused and interested

V Reading (reading for specific information) (10)

Read what British teenagers wrote about advertisement    and decide which of them are for TV advertising and which are against. Ex.1a p.31, and fill the table.

Work in 2 groups. The first group will protect ads. The second group is their opponents.  Their task is to give bad points. Good luck!

pros	cons	it’s interesting
give true information, famous people endorse products, teach you how to get the best value for your money, truthful, help you choose best products, help to improve your taste, are creative, informative, clever, funny, full of humor, fantasy, present an honest, realistic image of a product, people seem to be happy consumers. stick in your head, the way people get entertainment, they are more interesting than programmers	do not talk about the products’ defects, make you buy one thing instead of another, are misleading, show life unrealistically, put pressure on consumers, are impossible to check, are silly, annoying, convince people to buy things they don’t need. adverts should be banned, they are annoying and stupid, encourage people to buy presents,

VI Practice grammar. (5)

 Ex.2d Choose the correct alternative in the following sentences.

1.There was a really exciting/excited football match on TV last night.

 2. Have you heard this surprising/surprised news on the radio. – Yes, I was really shocked/shocking.

3. My parents always worried/worrying when I watch TV for a long .

4. Watching TV programmes is a very relaxed/relaxing.

 5. Don’t you think that watching programmes non-stop is extremely bored/boring?

 6.My school results are encouraging/encouraged.

7. Some adverts are interesting/interested to watch for the first time but then they become too repetitive.

 8. This film is an entertaining/entertained adventure story set in the time of King Arthur.

 9. I get really annoying/annoyed when you change the television channel every five minutes.

 10. Her progress in English since the beginning of the school year is amazing/ amazed

VII. Speaking. (5)

Make a dialogue using the questions from Ex.2c (pair work).

1. Isn’t it annoying when you keep your TV on all day long?
2. How do you prefer to get entertained ?
3. Are you selective when you choose what to watch on TV?
4. Do you think prices are going down or going up?
5. Can advertising encourage you to spend money on new goods and products?
6. Do advertisements stick in your head easily?
7. Do you find repetitive ads boring?

VIII. Conclusion (5) Now, watch some ads and say, what you think about them. Express your attitude toward these ads.  (2 videos)

P1. The best thing of TV is the adverts. Some of them are wonderful –really funny. To be honest, I like them more then the programs.

P2. In adverts kids are always healthy, happy and well-off. That’s not true! All the woman seem to be beautiful and slim. All the teenagers seem to have wonderful time at parties and at school. But that’s not true at all.

P3.  As for me it is the time to rush to the refrigerator. I prepare a snack and come back just in time for the start of the film. I hope that the sponsors aren’t counting on me to buy their products

 IX. Home task. (2) Find some  interesting facts about ads in the Internet and write down  these facts in the third column of the  table.

Write your own paragraph giving your opinion about advertising. Use the Language Support box for help. Ex.5 p.32

X Reflexion. (2) Dear pupils! I’d like to thank you for your work. You were really great! You have worked hard and have come to different conclusions about ads. But I think advertising is a part of our life. We must admit the fact that sometimes ads help to choose something.

Now I want know what you think of our lesson. On your desks you have green and red cards. If you like the lesson take the green card. If you don’t like take the red card. Choose the cards.