Topic: Classified Ads 1
Students’
book: Michael Harris, David Mower,
Anna Sikorzynska, New Opportunities Intermediate (Russian Edition).
Objectives:
- to
analyse Russian and foreign classified
ads;
- to practise the use of advertising expressions;
- to start using the vocabulary of classified ads;
- to read and understand «Classified ads» sections and
give opinions about them;
- to practice an individual form of work;
- to practise listening and speaking skills.
Resources used:
- a few examples of the «classified ads» sections from
local newspapers and magazines;
- multimedia;
- individual cards.
Aim:
- differentiation of interests of Russian and foreign consumers;
- correct usage of advertising expressions and
Classified Ads sections in speech;
- development of skills of individual work forms;
- comprehension of information from listening to
authentic speech.
Preparation for the
lesson:
- to lay out the examples of the «classified ads»
sections from local newspapers and magazines;
- to install multimedia.
Sources
of information:
- Michael Harris, David Mower, Anna Sikorzynska, New Opportunities
Intermediate (Russian Edition);
- Internet;
- local newspapers;
- American newspaper «USA Today».
Stage 1 (Introduction)
Good morning, dear friends! Today we are going to
continue speaking about Advertising. At the previous lesson we learned
new advertising expressions and discussed different types of adverts. For this
lesson I’ve selected a few examples of adverts from Russian and American newspapers.
I want you to look through the papers on your desks and share your ideas about
today’s discussion. (individual work with newspapers and magazines, answers
to the questions)
Individual material:
Picture1. Individual material
Stage 2
(The discussion of Classified Ads)
What is the peculiarity of these adverts? (children
read the information and give their ideas about the peculiarity of the adverts
and the topic of the lesson)
You are right. They are strictly classified and
because of that we are speaking about Classified Ads.
Picture2. Slide 1. The extract of the teacher’s
presentation «Topic of the lesson»
What does the title «Classified Ads» mean? How
can you explain this? (children try to find the explanation or definition of
the word and present it to the class)
That’s great! Very good of you! We’ve just heard a lot
of different variants of the meaning of the phrase but let’s have a look at our
screen board and compare the definitions you’ve presented and the variant taken
from the dictionary and see if we were right (presentation of the 2nd
slide).
Picture3. Slide 2. The extract of the teacher’s
presentation «Definition of the term Classified Ads»
Children discuss the information
So,
dear friends, now we know perfectly well what we are going to speak about and,
in this way, I want you to come back to your newspapers and find subdivisions
or headings in our Classified Ads.
-
What are Russian people interested
in?
-
What does classified ad mean?
Children
work individually with newspapers and answer the questions
In our students’ books we have some more additional
information concerning Classified Ads. Open them please, exercise 1, page 60.
Let’s see what English and American people are interested in and try to read
and understand correctly all the words given there.
Exercise 1, page 60
(reading,
correct pronunciation, translation or explanation of the meaning of the words
(it depends on pupils’ level of spoken English), chain reading, one – by – one
reading, consolidation of new words (work with picture cards)
Picture cards: (each student has 13 cards. The cards are
also in the teacher’s presentation)
Picture4. Slides 3 – 15. The extracts of the
teacher’s presentation « Classified Ads in pictures»
So, up to this moment we have had the information
about the interests of people living in our country and abroad and it’s high
time we had a look at the information written in these adverts and match the
sections in Classified Ads (from ex. 1, p. 60)
with the correct advertisement.
Exercise 2, page 60 (Read
the adverts below. Which sections in the Kew Words would you find them in?
Picture 5. Slide 16. The extract of the teacher’s
presentation « Informative slide. Ex. 2, p. 60»
Children
read, try to understand and match the sections with the adverts. After that they
should be ready to present their variants and prove their point of view. Before
the discussion they may compare their variants with the variants of the neighbour. In the end they check the answers with the teacher’s
presentation.
Picture 6. Slides 17 – 22. The extracts of the
teacher’s presentation « Checking. Ex. 2, p. 60»
Which of the adverts would you not trust much? Why
not? If it’s necessary you may consult one of the answers given at the screen
board.
Picture7. Slide 23.The extracts of the teacher’s
presentation « Suggested answers»
Well done! You can express and prove your point of
view perfectly well, but what about listening? Are you good at listening? (pupils’
answers) Let’s see. I recommend you to listen to three different dialogues
connected with Classified Ads we have just discussed. Be ready to name the
correct letter of the advert from exercise 2,
page 60.
Exercise 4, page 60
Picture8. Tapescript ex. 4, p. 60
After the first listening children present their
variant of answers to the class and compare it with the informative slide from
the teacher’s presentation. If the answers are not the same they try to analyze
their variant and prove their point of view if they can.
Picture9. The extract of the teacher’s presentation «
Informative slide»
So, we’ve found out the general idea of the texts, but
what about details? Are you ready to find out some more information, more
detailed one? (pupils’ answer) Listen to the dialogues once more and
answer the questions in your individual cards.
Individual cards: (Answer the questions to the dialogues)
Dialogue 1
1.
When is she having
her first driving lesson?
2.
How do we know the
driving instructor is good?
Dialogue 2
1.
Do you think Mandy
often has parties?
2.
How are the speakers
going to get to the party?
3.
What time does the
party start?
Dialogue 3
1.
Is the speaker
serious about doing the course?
Children
work individually with texts for listening and question cards, self checking of
results with the help of the slides.
Picture10. Slide 28. The extract of the teacher’s
presentation « Dialogue 1»
Picture11. Slide 29. The extract of the teacher’s
presentation « Dialogue 2»
Picture12. Slide 30. The extract of the teacher’s
presentation « Dialogue 3»
Stage 3
(Sum-up)
At
the end of our lesson I want you to analyze what new information you’ve got? Do
you find this information useful or useless? Explain your opinion (pupils’
answer).
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